Marketing Analytics Analyst: Data-Driven Campaign Insights

Aquent

Cupertino (CA)

On-site

USD 90,000 - 120,000

Full time

6 days ago

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Benefits offered by this job

Subsidized health

Vision plan

Dental plan

Paid sick leave

Retirement plan with match

Job summary

Aquent is seeking a highly detail-oriented marketing analytics analyst to transform data into actionable insights for marketing and product teams in California. You will build and refine models, analyze campaign performance, and communicate findings to stakeholders.

The role requires a Bachelor's degree and 1-3 years of experience in analytics, with proficiency in Excel/Numbers. SQL or Python/R is a plus, and you’ll work across social metrics, content performance, and attribution to support

Qualifications

Bachelor’s degree or equivalent.
1-3 years in data analytics, marketing analytics, or a related field.
Ability to translate data into clear, actionable insights for stakeholders.
Proficient in Excel/Numbers and social metrics across major platforms.

Responsibilities

Build, maintain, and optimize data-driven models to improve campaign performance and product insights.
Translate model outputs into clear insights and reporting for marketing and product teams.
Create, maintain, and automate content taxonomies for attribution and analyses.
Apply NLP and topic modeling to analyze digital consumer feedback and competitive insights.