Marketing Analyst - Part Time

LifeWay Christian Resources; United States; Remote; USD 40,000 - 70,000; Part time

Job summary

An innovative organization is seeking a Part-Time Marketing Analyst to enhance digital campaign performance through data-driven insights. This remote role offers flexibility and the opportunity to work with cutting-edge tools like Adobe Analytics and GA4. You will be instrumental in ensuring accurate tracking of marketing initiatives, collaborating with cross-functional teams, and transforming complex data into actionable strategies. Join a mission-driven team that values faith and service, while enjoying the autonomy of a remote work environment that encourages personal and professional growth.

Benefits

Flexible work hours

Remote work options

Comprehensive benefits plans

401(k) plan

Maternity and paternity leave

Adoption assistance

Mission trip time

Qualifications

• 3+ years in Sales/Marketing Operations with strong digital analytics skills.
• Experience with campaign tracking and data storytelling.

Responsibilities

• Maintain digital analytics solutions and ensure accurate tracking.
• Collaborate with marketing leads to capture clean campaign data.

Skills

GA4

Adobe Analytics

Microsoft Excel

Power BI

Data storytelling

Project management

Salesforce products

Data mining techniques

Strong communication skills

Education

High School Diploma

Bachelor's degree

Tools

Tableau

Salesforce Marketing Cloud

Job description

Overview

Lifeway is seeking a Part-Time Marketing Analyst to support digital campaign performance across Lifeway-owned platforms. In this role, you will leverage tools like Adobe Analytics and GA4 to ensure accurate tracking and reporting of marketing campaigns—including ads, emails, and other key initiatives. Your work will enable data-informed decision-making and improve the impact of Lifeway’s digital strategies. This position requires deep expertise in web analytics and a passion for transforming data into actionable insights.

Why Lifeway?

This is a place where you can bring your faith and work experience to join in the most important mission in the world: making disciples of Jesus Christ. Whether you’re a creator or storyteller, data guru or problem-solver, or anywhere in between, if you’re passionate about serving the church, we have a place for you. Lifeway has a strong Work from Anywhere (WFA) culture that is deeply focused on our mission and values. While headquartered in Nashville, TN, many of our positions are remote-eligible and have autonomy and flexibility with work hours. We provide equipment and resources to ensure team members have access to a productive and ergonomic workspace. Lifeway hosts all-team meetings several times per year and provides travel for key team gatherings for remote-based team members. Full-time employees are eligible for enrollment in our comprehensive benefits plans including healthcare, vacation and sick time, holiday pay, care days, 401(k) plan, maternity and paternity leave, adoption assistance, mission trip time, and more.

Learn more about our culture at team.lifeway.com/culture-code

This is a remote position in the U.S with occasional travel to Nashville for in-person team gatherings. #LI-Remote

Responsibilities

• Live out Lifeway’s mission and values, showing deep commitment to Kingdom work.
• Maintain digital analytics solutions involving Adobe Analytics and GA4 across Lifeway web properties, including ensuring tracking codes and generation tools are current. Create reports and dashboards as needed and ensure proper tracking for reporting.
• Collaborate with marketing business leads to meet requirements, ensure campaign data is accurately captured and clean, and work with vendors on digital projects and data extraction activities.
• Develop and maintain documentation regarding governance for analytics solutions and tag management.
• Integrate data from business partner platforms and back-end systems with analytics to provide a comprehensive view of digital operations and marketing efforts.

Qualifications

Education

• High School Diploma required
• Bachelor's degree preferred
• Master's degree not required
• Advanced graduate degree (PhD, etc.) not required

Skills, Knowledge, & Experiences, required

• 3+ years of experience with a Sales and/or Marketing Operations team
• 3+ years of experience with GA4, Adobe Analytics, or similar tools
• 3+ years of reporting and data analysis skills, mastery of Microsoft Excel and Power BI
• 2+ years of experience with data storytelling using Tableau, Power BI, or similar BI tools
• Proven expertise in campaign tracking
• Strong written and verbal communication skills
• Project management experience in a matrixed environment
• Experience with data mining techniques
• Ability to work independently and lead initiatives
• Familiarity with Salesforce products, including Marketing Cloud and reporting tools
• 20 hours per week scheduled

Actively involved in an evangelical Christian church.

Skills, Knowledge, & Experiences, preferred

• Ability to travel occasionally overnight
• Prolonged periods of sitting at a desk and working on a computer