Marketing Analyst, Madison WI

Wis-Pak Inc.; Madison (WI); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Generous Paid Time Off

Flexible Spending Accounts

Critical Illness & Accident Coverage

Life Insurance

Short & Long-Term Disability

401(K) with Profit Sharing

Tuition Reimbursement

Paid Holidays

Job summary

Wis-Pak Inc. is seeking a Marketing Analyst to analyze brand performance, consumer insights, and market trends for Wis-Pak Brands and WP Beverages. You will manage insights platforms and translate data into actionable marketing strategies.

You will work with marketing, product development, and sales teams to elevate brand positioning, planograms, and budgeting processes while driving profitable growth and strong customer outcomes.

Qualifications

• Bachelor’s degree in Finance, Data Science, Statistics, Business, Marketing, or a related field.
• Strong leadership skills with the ability to work across departments
• Excellent communication skills, both written and verbal.
• Well-developed analytical and problem-solving skills are needed as demonstrated by previous work experience.
• Ability to work independently and in team environments.
• Strong attention to detail with excellent follow through.
• Familiarity with brand equity measurement frameworks and methodologies is a plus.

Responsibilities

• The Marketing Analyst analyzes and reports on marketing programming for Wis-Pak Brands and WP Beverages, including e-commerce, social spend, marketing programs such as Nurse of the Year, celebrity partnerships, NIL, and account-specific programs
• The role provides routine sales reporting and fulfills ad hoc report requests for Meijer, regional, and smaller national accounts
• The Marketing Analyst also owns and maintains the monthly promo summary document and creates planograms (POGs) for WP Beverages
• The Marketing Analyst will collaborate with marketing, product development, and sales teams to integrate brand insights into business strategies
• The Marketing Analyst is also responsible for enhancing the marketing budgeting process, sales-deck development, as well as data retention and analysis.
• Additional duties as assigned

Skills

Leadership

Communication

Analytical

Problem-solving

Independence

Teamwork

Attention to detail

Brand equity frameworks

Education

Bachelor's degree in Finance/Data Science/Statistics/Business/Marketing (related field)

Tools

Scintilla

Stratum

Symphony

One Pulse

Job description

Join the Team That Fuels Your Favorite Beverages

Would you like to work with some of the fastest growing beverage brands in the industry? The Wis-Pak Brands consist of on-trend, better for you, beverages like BUBBL'R Antioxidant Sparkling Water, Klarbrunn Sparkling, and Vita Ice!

Why You'll Love Working Here

We believe in taking care of our people. Here's what you can expect:

• Generous Paid Time Off
• Flexible Spending Accounts
• Critical Illness & Accident Coverage
• Life Insurance
• Short & Long-Term Disability
• 401(K) with Profit Sharing
• Tuition Reimbursement
• Paid Holidays

About the Role

Reporting to the Brand Development Manager, the Marketing Analyst is responsible for analyzing and measuring brand performance, equity, and perception in the market. This role owns consumer insight platforms, including Scintilla, Stratum, Symphony, and One Pulse/survey platforms, and collects and interprets data on market trends, consumer behavior, and the competitive landscape to inform brand positioning, strategy, and marketing initiatives.

• The Marketing Analyst analyzes and reports on marketing programming for Wis-Pak Brands and WP Beverages, including e-commerce, social spend, marketing programs such as Nurse of the Year, celebrity partnerships, NIL, and account-specific programs
• The role provides routine sales reporting and fulfills ad hoc report requests for Meijer, regional, and smaller national accounts
• The Marketing Analyst also owns and maintains the monthly promo summary document and creates planograms (POGs) for WP Beverages
• The Marketing Analyst will collaborate with marketing, product development, and sales teams to integrate brand insights into business strategies
• The Marketing Analyst is also responsible for enhancing the marketing budgeting process, sales-deck development, as well as data retention and analysis.
• Additional duties as assigned

Every member of the Wis-Pak Brand & WP Beverages Team is a salesperson for our brands and the company. Therefore, the Marketing Analyst must be focused on profitable growth through the sale and efficient distribution of our refreshing beverages, superior customer service and innovative customer focused marketing programs. The Marketing Analyst must also be focused on the development of the Wis-Pak Brands and WP Beverages portfolio assuring the long-term success of the Shareholders by developing nationally recognized and distributed beverage brands which enhance existing product portfolios.

DISCLAIMER:

The information listed above is not intended to be an all-inclusive job description. A full list of duties and responsibilities for this position is available upon request.

What We're Looking For

• Bachelor’s degree in Finance, Data Science, Statistics, Business, Marketing, or a related field.
• Strong leadership skills with the ability to work across departments
• Excellent communication skills, both written and verbal.
• Well-developed analytical and problem-solving skills are needed as demonstrated by previous work experience. The position requires an individual who will 'dig' into issues and follow through until resolution.
• Ability to work independently and in team environments.
• Strong attention to detail with excellent follow through.
• Familiarity with brand equity measurement frameworks and methodologies is a plus.

Our Commitment to You

Wis-Pak/WP Beverage is proud to be an equal opportunity employer. We comply with EEOC regulations and use E-Verify to ensure employment eligibility.

Ready to make a difference?

Join us and be part of a team that's refreshing the world--one bottle at a time.

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