Marketing Analyst / Brand Marketing Analyst

KellyMitchell Group; Burbank (CA); Hybrid; USD 41,000 - 59,000; Full time

Benefits offered by this job

Employee-Owned Profit Sharing (ESOP)

401K offered

Job summary

KellyMitchell Group in Los Angeles is seeking a Senior Paid Social Specialist for a leading entertainment and streaming provider on an 11-month contract. The role is hybrid in Burbank, CA or New York, NY with four days onsite and one day remote each week.

The candidate will own hands-on paid social execution, optimization, and performance marketing to grow subscribers, collaborating with Analytics, Creative, and Product Marketing to drive impact and measure success.

Qualifications

• 3+ years in paid social advertising or performance marketing.
• Hands-on experience launching and optimizing paid campaigns.
• Strong knowledge of Meta Ads Manager and Snapchat Ads Manager.
• Direct-response marketing with measurable goals.
• Experience with campaign setup, targeting, testing, and optimization.

Responsibilities

• Plan, launch, and optimize paid social campaigns for subscriber acquisition.
• Manage day-to-day activities across Meta, TikTok, Snapchat, Reddit, and more.
• Set up campaigns with proper targeting, tracking, and creative implementation.
• Monitor performance and apply data-driven optimizations.
• Collaborate with Analytics, Creative, and Media teams to improve results.
• Analyze results and present test readouts with recommendations.

Skills

Paid social

Campaign management

Analytics

Budget management

Cross-functional work

Tools

Meta Ads Manager

Snapchat Ads Manager

TikTok Ads Manager

Smartly

Airtable

Job description

Our client, a leading entertainment and streaming provider, is seeking a Senior Paid Social Specialist to join their Subscriber Acquisition team. This is an 11-month contract opportunity focused on hands‑on paid social campaign execution, optimization, and performance marketing to drive subscriber growth.

• Contract Type: 11-month contract
• Work Location: Burbank, CA or New York, NY
• Work Arrangement: Hybrid, 4 days onsite and 1 day remote

Core Responsibilities

• Plan, launch, manage, optimize, and report on paid social campaigns focused on subscriber acquisition
• Execute day‑to‑day campaign activities across platforms such as Meta, TikTok, Snapchat, Reddit, and other emerging social channels
• Build, launch, and quality‑check campaigns to ensure accurate setup, targeting, creative implementation, and tracking
• Monitor campaign performance and make data‑driven optimizations to improve efficiency, audience targeting, creative performance, and acquisition results
• Support testing and experimentation across creative assets, audience strategies, bidding approaches, campaign structures, and measurement methodologies
• Partner with Analytics, Creative, Media Strategy, Product Marketing, agencies, and social platform representatives to improve campaign performance
• Analyze campaign results, prepare test readouts, communicate findings, and recommend opportunities to improve subscriber acquisition

Required Skills/Experience (Must‑Haves)

• 3+ years of experience in paid social advertising, performance marketing, digital media, or a related field
• Hands‑on experience launching, activating, managing, and optimizing paid social campaigns
• Strong working knowledge of Meta Business Manager/Ads Manager and Snapchat Ads Manager
• Experience with direct‑response marketing and performance‑driven campaigns focused on measurable acquisition or conversion goals
• Experience with campaign setup, quality assurance, audience targeting, creative testing, and in‑platform optimization
• Strong analytical skills with the ability to interpret campaign data and translate findings into actionable recommendations
• Experience managing paid media budgets and making data‑driven campaign optimization decisions

Preferred Skills/Experience (Nice‑to‑Haves)

• Experience in the entertainment, streaming, subscription, e‑commerce, or direct‑to‑consumer industry
• Experience supporting subscriber acquisition campaigns for streaming services
• Familiarity with TikTok Ads Manager, Reddit Ads, and other emerging social advertising platforms
• Experience using Smartly, Airtable, or similar campaign management and optimization tools
• Familiarity with conversion lift studies, incrementality testing, attribution testing, or marketing mix modeling
• Experience working directly with social platform partners on new advertising products, beta programs, or testing opportunities
• Experience supporting multiple brands, products, markets, or global campaigns within a large organization
• Ability to interpret performance data, identify trends, and develop actionable recommendations
• Ability to maintain accurate campaign setup, tracking, quality assurance, and execution
• Ability to work effectively with cross‑functional teams, agencies, and external platform partners
• Comfortable managing multiple campaigns and shifting priorities in a fast‑paced environment
• Curious about emerging social platforms, testing opportunities, and new ways to improve campaign performance
• Location: Burbank, CA or New York, NY
• Work Arrangement: Hybrid, with 4 days onsite and 1 day remote per week
• Contract Duration: 11 months
• Interview Process: Approximately 2-3 rounds
• Pay Range: The approximate pay range for this position is between $30.00 and $43.00 per hour . Please note that the pay range provided is a good faith estimate. Final compensation may vary based on factors including but not limited to background, knowledge, skills, and location. We comply with local wage minimums
• Employee-Owned Profit Sharing (ESOP)
• 401K offered

About KellyMitchell

At KellyMitchell, our culture is world class. We’re movers and shakers! We don’t mind a bit of friendly competition, and we reward hard work with unlimited potential for growth. This is an exciting opportunity to join a company known for innovative solutions and unsurpassed customer service. We're passionate about helping companies solve their biggest IT staffing & project solutions challenges. As an employee‑owned, women‑led organization serving Fortune 500 companies nationwide, we deliver expert service at a moment's notice

Marketing Disclosure

By applying for this job, you agree to receive calls, AI‑generated calls, text messages, or emails from KellyMitchell and its affiliates, and contracted partners. Frequency varies for text messages. Message and data rates may apply. Carriers are not liable for delayed or undelivered messages. You can reply STOP to cancel and HELP for help. You can access our privacy policy at https://www.careers.kellymitchell.com/privacy-policy