Marketer + Google Ads and Analytics Leader

Integrity Web Consulting; University City (MO); Hybrid; USD 60,000 - 80,000; Full time

Job summary

Integrity Web Consulting in University City, Missouri is seeking a Marketing Analyst + Google Ads and Analytics Leader. This role involves managing SEO/SEM/PPC programs and requires exceptional communication skills as well as strong analytical capabilities.

The ideal candidate will work collaboratively within a dynamic team and maintain a sense of ownership over their contributions. Key responsibilities include analyzing data, optimizing marketing strategies, and staying current with digital marketing trends.

Qualifications

• Ability to analyze data and provide evidence-based recommendations.
• Experience in developing and executing marketing strategies.
• Strong analytical skills with the ability to interpret data and trends.

Responsibilities

• Plan, implement and manage data driven client SEO/SEM/PPC programs.
• Conduct keyword research and create campaigns.
• Analyzing data and present findings meaningfully.

Skills

Exceptional writing and communication

Conversion Rate Optimization (CRO)

Analytical skills

Experience with Google Ads

Knowledge of online lead generation

Branding and social media marketing

Education

Bachelor's degree in Marketing, Business, or related field

Tools

Google Analytics

Google Ads

Google Looker Studio

HubSpot

SEMRush

Job description

Marketer + Google Ads and Analytics Leader

Full-time

Leading web/digital marketing technology agency in St. Louis is seeking an exceptional marketing analyst and writer for the web to join our growing team. We offer a flexible work from anywhere environment.

We are looking for passionate, results driven, left brain / right brain professionals who are naturally curious and hope to change the world via technology and marketing.

We hire people based upon the H's:

• Happy - a zest for life and desire to delight our clients
• Hungry - will want to change the world
• Honest - always do what you say you're gonna do

Offshore firms and recruiters DO NOT APPLY.

Plan, implement and manage data driven client SEO/SEM/PPC programs

• Must be an exceptional writer and communicator
• Marketing strategist with a Conversion Rate Optimization (CRO) mindset
• SEM management includes:
  • Conducting keyword research
  • Creating campaigns and monitoring performance
  • Managing campaign budgets
  • Performing A/B testing and audits
  • Continually optimize campaigns and landing pages
• SEO management includes:
  • Understanding personas to better target identified audiences
  • Creating keyword and linking strategies
  • Optimizing meta descriptions
  • Performing regular audits of SERP rankings, crawlability, page indexing, domain and link structure, sitemaps, page speed and mobile performance
  • Providing recommendations to content writers to drive SEO content creation
• Analytics management includes:
  • Analyzing data and provide evidence-based recommendations
  • Correlating performance metrics against digital marketing KPIs
  • Identifying deficiencies and implement solutions in a timely manner
  • Presenting data in a meaningful way
• Suggest improvements for process and productivity optimization
• Work with content writers, web developers and marketing teams to properly implement best practices
• Stay up-to-date with the latest SEO-SEM and website content marketing trends, best practices and tools

Experience with and capacity to quickly learn and utilize the following tools:

• Google Ads
• Google Search Console
• Google Analytics
• Google Looker Studio
• Google Optimize
• Google Data Studio
• Google Keyword Planner
• Google Structured Data Testing Tool
• Screaming Frog
• SpyFu/SEMRush
• HubSpot
• Schema MarkUp Generator
• Yoast

Have a sense of ownership and pride in performances and its impact on company’s success

Ability to collaborate effectively

Ability to proactively communicate

• Experience in developing and executing marketing strategies
• Knowledge of online lead generation and content strategy
• Strong analytical skills with the ability to interpret data and trends
• Expertise in branding and social media marketing
• Excellent communication and organizational skills
• Ability to work independently and in a team environment
• Experience in user experience design and HCI is a plus
• Bachelor's degree in Marketing, Business, or related field is a plus

Must have a passion for all things web, learning every day and working with the most creative, awesome team in St. Louis.

Offshore firms and recruiters DO NOT APPLY.

Job Location