Marketing Analyst

Virtual Teammate, LLC; United States; Remote; USD 60,000 - 80,000; Full time

Job summary

A leading company is seeking a data-driven Marketing Analyst to join their team. The role involves analyzing marketing data, developing reports on key performance indicators, and providing insights for optimizing strategies. The ideal candidate should possess a strong analytical mindset and be passionate about using data to improve marketing campaigns.

Qualifications

• Strong analytical skills and a passion for data.
• Experience with marketing data analysis.
• Ability to create actionable insights from complex data.

Responsibilities

• Analyze data from various marketing channels to track performance.
• Develop reports on KPIs and campaign results.
• Conduct market research to inform marketing strategies.

Skills

Analytical mindset

Data interpretation

Market research

A/B testing

Consumer behavior analysis

Report creation

Job description

Job Overview

We are looking for a data-driven Marketing Analyst to join our team. In this role, you will be responsible for collecting, analyzing, and interpreting data to inform and optimize marketing strategies. Your insights will help shape decision-making and improve the performance of marketing campaigns across multiple channels. The ideal candidate has a strong analytical mindset, a passion for numbers, and the ability to turn complex data into actionable recommendations.

Key Responsibilities

• Analyze marketing data from various sources (e.g., digital campaigns, social media, email, and website analytics) to track performance and identify trends.
• Develop and present reports that highlight key performance indicators (KPIs), campaign results, and opportunities for optimization.
• Conduct market research to understand target audience behaviors, preferences, and the competitive landscape.
• Collaborate with marketing teams to design A/B tests and other experiments to improve campaign performance.
• Analyze customer data to identify trends in consumer behavior and recommend strategies for targeting and engagement.
• Provide insights and recommendations on how to optimize marketing strategies, budgets, and campaigns to improve return on investment (ROI).
• Work closely with cross-functional teams to ensure alignment between data insights and marketing goals.
• Monitor competitors and industry trends to stay updated on market conditions and adjust strategies as needed.
• Assist in forecasting and budgeting by providing data-driven insights to support marketing planning.
• Evaluate the effectiveness of different marketing channels and tactics, suggesting improvements to drive growth.

Salary Range: PHP 30,000 - 65,000 per month

*Please note that this job post does not guarantee immediate client onboarding. Once you successfully complete the entire recruitment process, your profile will be added to our talent pool. This means your profile will be considered for future client opportunities that match your skills and experience.