Marketing Analyst

Jobtailor; Phoenix (AZ); Hybrid; USD 55,000 - 85,000; Full time

Job summary

Jobtailor is seeking a marketing professional to support program development, brand consistency, and social media engagement across assigned brands. You will collaborate with Innovation, R&D, Operations, Finance, and Supply Chain to drive data-driven insights and successful go-to-market efforts.

Responsibilities include market trend analysis, costing analyses for new items, and development of sales collateral.

Qualifications

• Bachelor's degree in Marketing, Advertising, Business, or related field.
• Two years of marketing experience or one year in a Sigma internship.
• Proficiency with Microsoft Office (Outlook, Word, PowerPoint, Excel) and data presentation.

Responsibilities

• Support development of marketing programs for assigned brands and product categories.
• Support new product feasibility through costing analyses, data aggregation for new item setup, and product information maintenance for commercialization.
• Coordinate with Innovation, R&D, Operations, Finance, and Supply Chain teams.
• Partner with Marketing Managers to assess and report brand consistency across product lines, promotional materials, events, and communications.
• Help coordinate social media and digital channels to engage target consumers and promote brand growth.
• Liaise with agencies, vendors, influencers, and talent.
• Support marketing materials, packaging design, and sales collateral development.
• Coordinate corporate marketing, third-party vendors, sales, and trade marketing teams and follow up on material quality.
• Research category insights and analyze market trends and syndicated data.
• Prepare and present insights to internal and external stakeholders.
• Coordinate qualitative and quantitative research, including sampling, concept testing, and sensory analysis panels.
• Create and support growth strategies and annual business planning initiatives.
• Perform other duties as assigned.

Skills

Marketing Program Development

Consumer Insights Analysis

Cross-Functional Collaboration

Microsoft Office Proficiency

Social Media Marketing

Education

Bachelor's degree in Marketing, Advertising, Business, or related field

Tools

Microsoft Outlook

Microsoft Word

Microsoft PowerPoint

Microsoft Excel

Job description

• Support development of marketing programs for assigned brands and product categories
• Support new product feasibility through costing analyses, data aggregation for new item setup, and product information maintenance for commercialization
• Coordinate with Innovation, R&D, Operations, Finance, and Supply Chain teams
• Partner with Marketing Managers to assess and report brand consistency across product lines, promotional materials, events, and communications
• Help coordinate social media and digital channels to engage target consumers and promote brand growth
• Liaise with agencies, vendors, influencers, and talent
• Support marketing materials, packaging design, and sales collateral development
• Coordinate corporate marketing, third-party vendors, sales, and trade marketing teams and follow up on material quality
• Research category insights and analyze market trends and syndicated data
• Prepare and present insights to internal and external stakeholders
• Coordinate qualitative and quantitative research, including sampling, concept testing, and sensory analysis panels
• Create and support growth strategies and annual business planning initiatives
• Perform other duties as assigned

Requirements

• Bachelor's degree in Marketing, Advertising, Business, or a related field
• Two years of marketing experience, or one year of Sigma internship experience
• Proficiency in Microsoft Office, including Outlook, Word, PowerPoint, and Excel
• Experience creating and analyzing Excel databases, graphs, pivot tables, and business presentations
• Strong attention to detail with the ability to manage multiple priorities and meet deadlines
• Effective written and verbal communication skills, with the ability to present complex ideas clearly
• Ability to build collaborative relationships with cross-functional partners
• Willingness and ability to thrive in a fast-paced, growth-oriented environment
• Knowledge of consumer segmentation, targeting, brand positioning, and consumer insights
• Understanding of consumer needs, market trends, and competitive environments
• Ability to work in a hybrid environment (home and in-office as needed)
• Spanish-speaking capability preferred
• Preferred: two years of experience in social media, web, digital, or SEO marketing
• Preferred: one year of CPG or culinary industry experience

Core Competencies

Demonstrates expertise in marketing program development, consumer insights analysis, and cross-functional collaboration. Proficient in utilizing Microsoft Office tools for data analysis and presentation, with a strong focus on brand positioning and market trends.

Highest-signal resume keywords

• Marketing Program Development
• Consumer Insights Analysis
• Cross-Functional Collaboration
• Microsoft Office Proficiency
• Social Media Marketing

Hard Skills

• Data Analysis
• Excel Database Management
• Market Trend Analysis
• Brand Positioning
• Consumer Segmentation

Soft Skills

• Effective Communication
• Attention to Detail
• Relationship Building
• Time Management

Industry Keywords

• Consumer Packaged Goods
• Digital Marketing
• SEO Marketing
• Culinary Industry

Tools & Technologies

• Microsoft Outlook
• Microsoft Word
• Microsoft PowerPoint
• Microsoft Excel