Marketing Analyst

Recovery Centers of America; King of Prussia (Montgomery County); Remote; USD 40,000 - 75,000; Full time

Job summary

A leading healthcare organization is seeking a Marketing Analyst to support its marketing strategy across national and regional campaigns. The ideal candidate will analyze campaign performance, generate insights, and develop reports to enhance patient admissions. This remote role requires a Bachelor's degree and related experience in data analysis. Join us to help save lives through effective marketing!

Qualifications

• 2-4 years of experience in a marketing analyst or data-focused marketing role.
• Proficient with tools like Google Ads and HubSpot.
• Experience in a healthcare or HIPAA-compliant environment is a plus.

Responsibilities

• Analyze multi-channel campaign performance and improve ROI.
• Develop and maintain marketing dashboards.
• Conduct market research to guide messaging and targeting.

Skills

Data Analysis

Microsoft Excel

Google Analytics

Marketing Strategy

Education

Bachelor's degree in Marketing, Business Analytics, Data Analytics, Statistics, or related field

Tools

Looker Studio

Salesforce

Facebook Ads Manager

Job description

Join to apply for the Marketing Analyst role at Recovery Centers of America

Join to apply for the Marketing Analyst role at Recovery Centers of America

POSITION OVERVIEW: The Marketing Analyst will play a key role in informing marketing strategy across RCA's national and regional campaigns, with a focus on driving patient admissions through data-driven decision-making. This role will support the marketing team by implementation of tracking, analyzing campaign performance, producing actionable insights, and developing dashboards and reports that influence budget allocation and optimization strategies. The ideal candidate is curious, detail-oriented, and able to turn complex data into clear, compelling stories that improve campaign performance and support RCA's mission to save lives. Experience in healthcare or behavioral health is a strong plus.

Key Responsibilities

Analyze performance of multi-channel campaigns (PPC, paid social, organic, email, etc.) and make recommendations to improve ROI and conversion rates. Monitor and report on key performance indicators (KPIs), including call volume, cost per admission, and digital funnel performance. Develop and maintain marketing dashboards (e.g., Looker Studio, BI, or similar). Partner with PPC, SEO, and CRM team members to track performance and identify optimization opportunities across regional markets like Greenville (and more) Assist in measuring campaign attribution and patient journey analytics across platforms and tools (Google Ads, Google Analytics 4, INVOCA, Five9, Salesforce, etc.). Conduct market research to uncover trends, competitor activity, and regional insights to guide messaging and targeting. Present findings clearly to both technical and non-technical stakeholders. Contribute to the creation of test-and-learn frameworks and A/B testing strategy. Support sprint planning by helping define success metrics and measuring sprint outcomes. Follow leads from phone calls to admission and identify quality issues. Help translate data into recommendations for creative, media buying, and content teams.

Skills And Education

Bachelor's degree in Marketing, Business Analytics, Data Analystics, Statistics, or related field. 2--4 years of experience in a marketing analyst or data-focused marketing role. Proficiency with Excel and Google Sheets. Hands-on experience with Google Analytics, Looker Studio, or similar reporting tools. Familiarity with platforms like Google Ads, Facebook Ads Manager, HubSpot, or Salesforce. Bonus: Experience working in healthcare, addiction treatment, or a HIPAA-compliant environment. Comfortable presenting findings and recommendations to leadership. Highly organized, deadline-driven, and comfortable managing multiple priorities

WORK ENVIRONMENT: remote

PHYSICAL DEMANDS: Standard office work environment with prolonged computer use. Must be able to occasionally lift up to 25 pounds.

TRAVEL: Minimal travel required (less than 10%).

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Hospitals and Health Care

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