Marketing Analyst

Collabera; Hoboken (NJ); On-site; USD 70,000 - 90,000; Full time

Benefits offered by this job

Paid vacations

Medical insurance

401K retirement plan

Disability insurance

Job summary

A leading IT staffing firm is seeking a Marketing Analyst in Hoboken, NJ. This role involves tracking and analyzing marketing metrics, reporting findings to stakeholders, and forecasting marketing goals. Ideal candidates will have a Bachelor's degree in Marketing or Finance, along with 4-6 years of experience. Familiarity with Google Analytics, Eloqua, and Salesforce is required. This position offers the chance to work with a talented team in a dynamic company environment.

Qualifications

• 4-6 years of experience in marketing or a related area.
• Strong aptitude for working within marketing technologies.
• Ability to track and analyze marketing reports.

Responsibilities

• Collect and analyze key marketing reports for actionable insights.
• Track campaigns with Google Analytics, Eloqua, and Salesforce.
• Present recurring performance reports to stakeholders.

Skills

Data analysis

Forecasting

Marketing technology

Report creation

Leadership presentations

Education

Bachelor's degree in Marketing or Finance

Tools

Google Analytics

Eloqua

Salesforce

Job description

Established in 1991, Collabera has been a leader in IT staffing for over 22 years and is one of the largest diversity IT staffing firms in the industry. As a half a billion dollar IT company, with more than 9,000 professionals across 30+ offices, Collabera offers comprehensive, cost-effective IT staffing & IT Services. We provide services to Fortune 500 and mid-size companies to meet their talent needs with high quality IT resources through Staff Augmentation, Global Talent Management, Value Added Services through CLASS (Competency Leveraged Advanced Staffing & Solutions) Permanent Placement Services and Vendor Management Programs.

Collabera recognizes true potential of human capital and provides people the right opportunities for growth and professional excellence. Collabera offers a full range of benefits to its employees including paid vacations, holidays, personal days, Medical, Dental and Vision insurance, 401K retirement savings plan, Life Insurance, Disability Insurance.

Job Description

Title: Marketing Analyst

Location: Hoboken NJ, 07030

Duration: 7 months (May Extend)

Description:

• Operates as a marketing data scientist responsible for all tracking, metrics, analytics, and optimizations
• Collects and analyzes key marketing reports on an ongoing basis to provide actionable takeaways
• Accurately tracks campaigns and reports within Google Analytics, Eloqua and Salesforce, which will require strong aptitude for and willingness to work within marketing technologies
• Provides recurring presentations to key stakeholders on performance and opportunities
• Forecasts annual marketing goals by aligning historical data with revenue goals
• Forecasts individual campaign goals
• Understands Marketing Operations and is comfortable with data mining, landing page creation and ops, etc.
• Reporting includes marketing funnel analysis from velocity to makeup, monthly Onesource Marketing performance reports, total marketing campaign reports and goals, annual metrics, and more
• Skills include aptitude for data analysis, forecasting, goal setting, comprehensive report creation, marketing technology, leadership presentations, and ability to work as a partner for internal and external teams.

Qualifications

Requirements:

• Bachelor's degree in Marketing or Finance and 4-6 years of experience in the field or in a related area

Additional Information

To know more about this position or to schedule an interview, please contact