Marketing Analyst

Examplecorpsandbox; Houston (TX); On-site; USD 70,000 - 90,000; Full time

Job summary

Examplecorpsandbox is seeking a Marketing Ops Analyst in Houston, Texas. In this role, you'll deliver new analytics and dashboards, facilitating transparency and opportunities for growth in marketing performance.

You'll work closely with our Director of Digital Marketing, using your analytical skills to synthesize data and communicate key marketing insights. This position requires expertise in tools like Salesforce and Google Analytics, and offers opportunities for mentoring within our collaborative team environment.

Qualifications

• Experience in B2B Marketing Ops or Sales Ops context.
• Ability to identify, track, and report on Key Performance Indicators.
• Strong team leadership and coaching skills.

Responsibilities

• Build reports and dashboards for marketing performance analysis.
• Own analytics tech stack and dashboards.
• Collaborate with marketing and analytics teams.
• Act as expert for Google Tag Manager.
• Present insights to Marketing Leadership team.

Skills

Data literacy and analysis

Marketing tech stack knowledge (Salesforce, Google Analytics, etc.)

Collaboration skills

Critical thinking

Coaching and mentoring

Tools

Salesforce

Google Analytics

Google Tag Manager

Excel

Marketo

Bizible

Job description

Example Corp is looking for a Marketing Ops Analyst to join our team!

Reporting to our Director of Digital Marketing, you'll play a key role in delivering new analytics and dashboards for the marketing team. With a focus on analytics and reporting, this role will help synthesize data that will be used to both tell stories of marketing success and identify opportunities for growth and optimization.

Led by marketing operations and in partnership with the entire marketing organization, you'll bring your passion for problem-solving to the table as a marketing intelligence guide, providing campaigns analysis, best practices for campaign tracking and data collection, continuous innovation, and confident communication to our Marketing organization.

Who will love this job

• A data devotee – you're mildly obsessed with the stories that can be told with data, and you love to spread the word
• An organization connoisseur – plans and processes are what make you tick. You love spreadsheets and checklists and you don’t care who knows it
• A lover of learning – you learn quickly because you don't wait for others to guide you; rather, you go out and find the answers with the tools and resources you have
• A collaborative communicator – understanding sophisticated topics comes easy to you, but you excel just as much in explaining them easily to others
• A natural coach – you love teaching and enablement comes easy to you; you find fulfillment in mentoring and team leadership

What you’ll do

• Build reports and dashboards for the marketing team including return on investment analysis, attribution reporting, campaign performance, funnel conversions, and more
• Own our analytics tech stack, along with the reports and dashboards within each (especially Salesforce dashboards, Bizible, Marketo analytics, Google analytics)
• Collaborate with key partners on the Marketing, Revenue Analytics, Business Analytics, and Data Engineering teams
• Act as the resident expert for Google Tag Manager and conversion tracking, and own our Google Tag Manager instance
• Build and own our Chief Marketing Officer dashboard and critical metric visualizations
• Surface key metrics, learnings from data and opportunities for optimization during regular presentations to the Marketing Leadership team
• Coach marketing managers and campaign managers in identifying the right Key Performance Indicators by campaign type and surfacing insights about their initiatives from the data

You should have

• Experience working in a B2B Marketing Ops or Sales Ops environment
• Data literacy and analysis; the ability to identify, track, and report off of Key Performance Indicators
• Deep knowledge of our marketing tech stack (Salesforce, Google Analytics, Google Tag Manager, Excel, Marketing automation and BI tools)
• Strong collaboration skills; excited by solving challenges with a group
• Outstanding eye for business and critical thinking
• A knack for team leading, coaching, and mentoring
• Experience with Marketo, Google Data Studio, and Bizible, a plus
• Your own unique talents! If you don’t meet 100% of the qualifications outlined above, tell us why you’d be a great fit for this role in your cover letter