Marketing Analytics

Collabera; Plano (TX); On-site; USD 70,000 - 90,000; Full time

Benefits offered by this job

Paid vacation

Medical insurance

Dental insurance

401K retirement plan

Life insurance

Disability insurance

Job summary

A leading IT staffing firm in Texas is seeking a Marketing Analyst to drive insights through data analysis. This role requires 3+ years of experience in mining large datasets and proficiency in SQL and SAS, along with strong skills in data visualization tools like Tableau. The candidate will collaborate with teams to analyze customer behavior and inform business decisions. They should also be adept at delivering impactful presentations based on data findings. The position offers a range of benefits, including medical and retirement plans.

Qualifications

• 3+ years of experience with large complex data sets in a corporate marketing setting.
• Experience in SQL and/or SAS with knowledge of analytics methodologies.
• Strong Excel and PowerPoint skills are mandatory.

Responsibilities

• Collaborate with Marketing to execute analytical tasks to understand customer behavior.
• Develop customer insights using the database and information systems.
• Design analyses to assess customer impact from business decisions.
• Work with business teams on ad-hoc analysis of trends.
• Serve as the data subject matter expert in Marketing.
• Create presentations summarizing analyses to inform decisions.

Skills

Data mining

SQL

SAS

Data visualization tools

Microsoft Excel

Microsoft PowerPoint

R

Python

Tools

Cognos

QlikView

Tableau

Job description

Established in 1991, Collabera has been a leader in IT staffing for over 22 years and is one of the largest diversity IT staffing firms in the industry. As a half a billion dollar IT company, with more than 9,000 professionals across 30+ offices, Collabera offers comprehensive, cost-effective IT staffing & IT Services. We provide services to Fortune 500 and mid-size companies to meet their talent needs with high quality IT resources through Staff Augmentation, Global Talent Management, Value Added Services through CLASS (Competency Leveraged Advanced Staffing & Solutions) Permanent Placement Services and Vendor Management Programs.

Collabera recognizes true potential of human capital and provides people the right opportunities for growth and professional excellence. Collabera offers a full range of benefits to its employees including paid vacations, holidays, personal days, Medical, Dental and Vision insurance, 401K retirement savings plan, Life Insurance, Disability Insurance.

Job Description

• Collaborate with Marketing to identify, prioritize and execute analytical work that enables a deep understanding of customer behavior.
• Develop customer insights through leveraging customer database and other information systems.
• Design and execute analyses to determine the customer impact of various business decisions and/or marketing campaigns.
• Collaborate with business teams on ad-hoc analyses that uncover root cause of recent business trends.
• Serve as the subject matter expert on customer data within Marketing.
• Create and deliver insightful presentations that summarize complex analyses and inform business decisions.

Qualifications

• 3+ years of progressive experience mining large complex data sets, using a variety of advanced quantitative/modelling techniques in a corporate marketing discipline.
• Experience in SQL and/or SAS with working knowledge of methodologies used for advanced analytics required.
• Experience with Cognos, Qlickview, Tableau or other similar business intelligence and visualization tools.
• Very strong Microsoft Excel (including pivot tables, graphics) and Powerpoint skills required.
• Ability to program in newer emerging languages such as R and Python; working knowledge of Hadoop and other big data technologies highly desired.

Additional Information

To learn more about this position, please contact: