Marketing Analyst

Integrated Resources Inc.; Hicksville (NY); On-site; USD 60,000 - 85,000; Full time

Job summary

A leading staffing firm is seeking a Marketing Analyst to enhance customer satisfaction and drive participation through strategic marketing campaigns. The role involves developing customer communication initiatives, analyzing campaign performance, and collaborating with various teams to achieve program goals. Ideal candidates will have 3-7 years of experience in campaign development, strong analytical skills, and proficiency in digital marketing channels.

Qualifications

• 3–7 years of experience in campaign development and analysis.
• Strong digital marketing and media proficiency.
• Ability to foster an inclusive work environment.

Responsibilities

• Develop promotion and communication campaigns.
• Optimize communication channel mix for target audiences.
• Measure and report on marketing campaign performance.

Skills

Communication

Analytical Skills

Digital Marketing

Planning

Organizational Skills

Tools

Microsoft Outlook

Microsoft Excel

Microsoft PowerPoint

Microsoft Word

Job description

Integrated Resources, Inc. is a premier staffing firm recognized as one of the tri-state area's most well-respected professional specialty firms. IRI has built its reputation on excellent service and integrity since its inception in 1996. Our mission centers on delivering only the best quality talent, the first time and every time. We provide quality resources in four specialty areas: Information Technology (IT), Clinical Research, Rehabilitation Therapy, and Nursing.

Job Description

Position: Marketing Analyst

Duration: 6+ Months

Location: 175 E. Old Country Rd, Hicksville, NY

Direct Client: Immediate interview

Responsibilities:

1. Develop promotion and communication campaigns.
2. Create, develop, and execute customer promotional campaigns to increase J.D. Power customer satisfaction and drive customer participation in online self-service products.
3. Leverage market strategy, customer data, and research to develop customer communication initiatives.
4. Create, develop, and execute new program promotions or customer incentives.
5. Optimize communication channel mix for target audiences and budget efficiency.
6. Work with vendors in executing customer communication campaigns.
7. Create, develop, and maintain customer lists for marketing and other departments.
8. Query internal databases (Micro-strategy, Data Warehouse, Siebel) to create targeted lists for marketing.
9. Coordinate campaign incentive and promotional fulfillment with internal and external partners.
10. Work with internal teams like Customer Intelligence to identify customer profiles and market segmentation opportunities.
11. Identify data-mining and market research opportunities to improve marketing efficiency.
12. Utilize research tools like J.D. Power and Customer Contact surveys to identify satisfaction gaps and develop solutions.
13. Through data mining and research, identify new product or service opportunities.
14. Develop new and creative customer communication initiatives leveraging market research.
15. Proficient in digital marketing channels and outreach strategies.
16. Collaborate with support areas, including third-party advertising agencies, corporate communications, call center personnel, etc.
17. Assist in developing an annual marketing plan.
18. Develop strategies and tactical plans to meet program goals and metrics.
19. Research industry best practices and market trends to inform marketing initiatives.
20. Monitor the marketplace for industry trends and data.
21. Measure and report on marketing campaign performance and customer satisfaction.
22. Use in-house tools and databases to track and report on marketing efforts.
23. Work with marketing communications to produce customer collateral and support materials.
24. Monitor the relevance of marketing collateral.
25. Collaborate on technology enhancements with Customer Intelligence, Systems Change & Implementation, and Technical Support teams.
26. Manage market-specific budgets.
27. Attend conferences and workshops on utility marketing, social media, or web utilization as needed.

Desired Skills and Requirements:

• 3–7 years of experience in campaign development, analysis, and list management.
• Experience in digital marketing and media.
• Proficiency in Microsoft Outlook, Excel, PowerPoint, and Word.
• Excellent communication and analytical skills.
• Strong planning and organizational skills.
• Attention to detail and results-oriented mindset.
• Ability to foster an inclusive work environment and value diversity.
• Teamwork and initiative.