Marketing Specialist

Integrated Resources Inc.; Boston (MA); On-site; USD 55,000 - 85,000; Full time

Job summary

A leading company with expertise in workforce solutions seeks a Marketing Specialist for a one-year contract. The role involves managing field marketing inquiries, organizing data for campaigns, and requiring proficiency in Excel and CRM tools. Ideal candidates should be detail-oriented with strong customer service skills and experience in sales and marketing automation.

Qualifications

• Highly proficient in Excel with VLOOKUP, pivot tables.
• Detail oriented with excellent customer service skills.

Responsibilities

• Manage and prioritize requests from field marketers.
• Assess and organize inquiry data in excel templates.
• Manage demo scheduler tool for tradeshows.

Skills

Excel proficiency

Customer service skills

Detail oriented

Tools

Salesforce.com

Sales Logix

Marketo

HIMSS Analytics

Job description

Integrated Resources, Inc., is led by a seasoned team with combined decades in the industry. We deliver strategic workforce solutions that help you manage your talent and business more efficiently and effectively. Since launching in 1996, IRI has attracted, assembled and retained key employees who are experts in their fields. This has helped us expand into new sectors and steadily grow.

Job Description

POSITION: Marketing Specialist

DURATION: 1 year

Position Responsibilities:

• Manage and prioritize requests from 6 field marketers who generate demand for different product lines.
• Must obtain a basic level of Client HCIT product and organizational knowledge in order to classify & route inquiries correctly. This role is a critical enablement function for the team to execute at higher speed.

Responsibilities include:

• Assess, organize and format inquiry data in excel templates to hand off to Marketing Operations to load into CRM for distribution to sales

• Research, segment and validate target lists to be used in campaign execution.

• Manage demo scheduler tool to be used for major tradeshows

• Become a super user to log compliance workflows and pull data from tools such as HIMSS Analytics and our customer database.

Bonus Experience:

• Prior field marketing or campaign execution experience

• Prior experience with Sales Logix or Salesforce.com

• Experience using CRMs, marketing automation systems, email marketing tools such as Marketo and other contact databases such as Jigsaw or HIMSS Analytics

Qualifications

Qualification Requirements:

• Candidate must be highly proficient in Excel with formulas VLOOKUP, UPPER, CONCATENATE, IF, MATCH; pivot tables

• Must be detail oriented and possess excellent customer service skills