Marketing Analyst

Porvox Speak; Dayton (OH); On-site; USD 55,000 - 85,000; Full time

Job summary

Porvox Speak is seeking a Marketing Analyst to research and identify ways to build our brand and acquire new clients. You will track advertising costs, analyze consumer behaviour and explore market trends to guide campaigns.

You will optimize PPC campaigns, leverage Google Analytics data, and support budgeting decisions. This role collaborates with sales and marketing to spot opportunities and improve performance.

Qualifications

• Work experience as a Marketing Analyst or similar role.
• Expertise in Google Analytics.
• In-depth understanding of SEM campaign strategies and SEO practices.
• Experience with PPC campaigns.
• Good knowledge of MS Excel.
• Analytical abilities.
• BSc in Marketing or relevant field.

Responsibilities

• Analyze sales funnels and customer intent.
• Measure ROI of online and offline advertising campaigns.
• Report on marketing KPIs like leads, conversion rates, website traffic and social media engagement.
• Track email campaign metrics (delivery, open, click‑through rates).
• Monitor budget distribution and performance of paid ad campaigns.
• Conduct competitive research and analyze benchmarking data.
• Recommend website and campaign optimizations.
• Research and implement marketing tools to support our promotional projects (automation software, social media scheduling etc).
• Work closely with sales and marketing teams to identify opportunities for new client acquisition.

Skills

Analytical abilities

PPC campaigns

Google Analytics

SEM campaign strategies

SEO practices

Education

BSc in Marketing or relevant field

Tools

MS Excel

Job description

We are looking for a Marketing Analyst who’ll research and identify ways to build our brand and acquire new clients. Marketing Analyst responsibilities include tracking advertising costs, researching consumer behaviour and exploring market trends and opportunities. To be successful in this role, you should have experience with PPC campaigns and be comfortable with processing and analyzing marketing data. You will help us ensure we spend our marketing budget efficiently and we target our audience through successful campaigns.

Responsibilities

• Analyze sales funnels and customer intent
• Measure ROI of online and offline advertising campaigns
• Report on marketing KPIs like leads, conversion rates, website traffic and social media engagement
• Track email campaign metrics (delivery, open, click‑through rates)
• Monitor budget distribution and performance of paid ad campaigns
• Conduct competitive research and analyze benchmarking data
• Recommend website and campaign optimizations
• Research and implement marketing tools to support our promotional projects (automation software, social media scheduling etc)
• Work closely with sales and marketing teams to identify opportunities for new client acquisition

Requirements

• Work experience as a Marketing Analyst or similar role
• Expertise in Google Analytics
• In-depth understanding of SEM campaign strategies and SEO practices
• Experience with PPC campaigns
• Good knowledge of MS Excel
• Analytical abilities
• BSc in Marketing or relevant field