Marketing Operations Analyst

Anarust Inc.; Austin (TX); On-site; USD 70,000 - 90,000; Full time

Job summary

A dynamic marketing firm based in Austin is looking for a Marketing Operations Analyst to enhance marketing efficiencies through analysis and optimization of operations. This role involves creating performance dashboards, collaborating with teams across marketing and IT, and ensuring effective use of marketing technology. Ideal candidates will have a Bachelor's degree and 3-5 years in marketing operations, with strong analytical skills and familiarization with marketing automation tools. A proactive approach to process improvement is essential.

Qualifications

• 3-5 years of experience in marketing operations or similar role.
• Experience with marketing automation tools and CRM systems preferred.
• Strong analytical skills and ability to work with large data sets.

Responsibilities

• Analyse marketing operations processes and identify optimization areas.
• Develop and deliver performance dashboards and reports.
• Collaborate with cross-functional teams to define process improvements.

Skills

Analytical skills

Communication (verbal & written)

Time-management

Organizational skills

Problem-solving

Education

Bachelor's degree in Marketing, Business, Statistics, Analytics or related field

Tools

Salesforce

Tableau

Power BI

SQL

Job description

About the job Marketing Operations Analyst

The Marketing Operations Analyst will play a critical role in supporting the marketing organization by analysing marketing processes, performance metrics and workflow systems; identifying opportunities for process optimisation; creating dashboards and reports to support decision-making; and collaborating with marketing leadership, campaign teams, analytics & IT. The role will ensure marketing operations run efficiently, effectively and in alignment with company goals.

Key Responsibilities:

Analyse end-to-end marketing operations processes (campaign planning, execution, lead / demand management, channel operations, marketing automation) and identify areas for optimization.

Develop, maintain and deliver regular performance dashboards, reports, KPI tracking (e.g., campaign ROI, lead conversion, funnel metrics, cost per acquisition).

Monitor, evaluate and benchmark campaign performance across channels; provide insights and recommendations for improvement.

Work with marketing automation, CRM, and data teams to ensure data integrity, process consistency, scalability of marketing operations.

Collaborate with cross-functional stakeholders (marketing, sales, IT, finance) to define process improvements, implement best practices, streamline workflows and ensure alignment.

Assist in setting up, standardizing and documenting marketing operations processes, playbooks, workflows, and systems.

Support marketing operations technology stack (e.g., marketing automation platform, CRM, BI tools) including maintenance, enhancements, user support and training.

Provide ad hoc analyses, modelling, and business intelligence support to marketing leadership to drive strategic and operational decisions.

Stay current on marketing operations trends, tools, and technologies; recommend continuous improvement and innovation in marketing operations.

Required Qualifications

Bachelors degree in Marketing, Business, Statistics, Analytics, or related field (or equivalent experience).

Typically 3-5 years (or more) of experience in marketing operations, marketing analytics, campaign operations, or similar role.

Strong analytical skills, comfortable working with large data sets, drawing actionable insights and presenting findings to non-technical stakeholders.

Experience with marketing automation tools, CRM systems (e.g., Salesforce), BI tools / dashboards (Tableau, Power BI) and databases/SQL preferred.

Excellent communication (verbal & written), time-management, organizational and detail-oriented skills.

Ability to work cross-functionally in a dynamic environment and to manage competing priorities.

Familiarity with marketing measurement, campaign performance, marketing metrics, funnel analysis, process improvement is a plus.

Self-starter, problem solver; ability to translate business questions into analytic/operational solutions.

Preferred Qualifications

Experience in B2B or B2C marketing operations for a growth-oriented organisation.

Advanced knowledge of SQL, data warehousing, marketing technology stack.

Certification(s) in marketing automation, analytics, or project management.

Demonstrated success in process optimisation, driving operational improvements and measurable outcomes.