Marketing Analyst

Playatgila; Chandler, Northern (AZ, KY); Hybrid; USD 65,000 - 95,000; Full time

Job summary

Wild Horse Pass Resort and Casino in Chandler, AZ seeks a data-driven marketing statistician to analyze market data and customer trends, supporting promotions and guest experiences.

The role applies statistical methods to marketing challenges, tracks campaigns, and delivers monthly reports. A strong background in statistics and communication skills is essential for driving casino patronage and business decisions.

Qualifications

• Experience gathering and analyzing market data.
• Public relations, written and verbal communication skills required.
• Background and drug/alcohol checks may be required by employer.

Responsibilities

• Promotes and provides excellent guest service experiences to both internal and external guests.
• Develops, creates and applies statistical methods to marketing challenges.
• Independently identifies and applies statistical methods to customer data and marketing trends.
• Tracks events and promotions to analyze and improve patronage.
• Prepares and distributes monthly reports and presents results at meetings.
• Maintains customer database and website as appropriate.
• Maintains dependable attendance and punctuality.
• Performs other duties as assigned.

Skills

Market data analysis

Statistical modeling

Data mining

Customer segmentation

Communication skills

Microsoft Office

Education

Bachelor's degree in Statistics, Operations Research, Econometrics or related field

High School Diploma or equivalent

Tools

Microsoft Office Suite

Job description

Wild Horse Pass Resort and Casino
Chandler, AZ 85226, USA

Description

Closing Date: September 28th, 2026 at 4:00 PM

Salary: Depending on Experience (DOE)

Essential Duties and Responsibilities:

• Promotes and provides excellent guest service experiences to both internal and external guests.
• Develops, creates and applies statistical methods such as data mining, statistical modeling, exploratory data analysis, pattern recognition, and decision analysis to make recommendations regarding marketing and business challenges.
• Independently identifies and applies statistical methods to customer database, identifying significant marketing trends and identifying profitable or otherwise desirable customer profile groups in an effort to increase casino patronage.
• Tracks specific events and/or promotions, offers coupons, and patron play in an effort to analyze and make recommendations regarding successful methods to increase patronage.
• Works to increase customer satisfaction by utilizing customer feedback and activity to make appropriate adjustments to enterprise promotions and events.
• Prepares and distributes monthly reports and develops and presents detailed information regarding activity results at regular multi-property and corporate marketing meeting.
• Maintains and updates customer database and website as appropriate.
• Maintains a dependable work attendance record with extremely infrequent absences and/or lateness.
• Performs other special projects and duties as assigned.

Skills/ Requirements

• High School Diploma or equivalent required. Bachelor's degree in Statistics, Operations Research, Econometrics or related field preferred.
• Experience gathering and analyzing market data required.
• Gaming experience in a marketing administrative or customer facing role preferred.
• Public relations, written and verbal communication, skills are required.
• Ability to perform the GILA WAY which is as follows; Greet our guest, Interact positively with our guest, Listen actively to our guest, Appreciate our guest.
• Must haveintermediate computer skills with Microsoft Office Suite software.
• Must pass a pre-employmentdrug/alcohol test and agree to maintain a Drug-Free Workplace as a condition of employment.
• Must pass a full background check to be certified/licensed prior to employment.
• Must be able to work in a smoking environment.
• Must possess excellent guest service skills, strong telephone etiquette, a self-staffer with the ability to follow-up and complete tasks in a timely manner with minimum supervision.
• Ability to establish and maintain effective working relationships as well as to gain the cooperation of guests, employees, and fellow team members.
• Strong interpersonal and communication skills, both written and oral.
• This position must have, or an ability to acquire within one year, an in-depth knowledge and thorough understanding of Enterprise Policies and Procedures, governmental regulations, and technical rules relevant to their responsibilities.

Qualifications

Education

Required

High School/GED or better.

Preferred

Bachelors Degree or better in Statistics.

Experience

Required

Public relations, written and verbal communication, skills are required.

Preferred

Gaming experience in a marketing administrative or customer facing role preferred.

Experience gathering and analyzing market data required.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.