Marketing Analyst

Hash Whales; Carthage (MO); Hybrid; USD 52,000 - 76,000; Full time

Benefits offered by this job

Remote-friendly

Job summary

HashWhales is seeking a Marketing Analyst to translate how we get found into actionable leads—local SEO rankings, site analytics, content and outreach performance, and conversion rates on the audit, grader, and quote funnels.

You will track local SEO metrics, monitor site analytics and funnel conversion, evaluate blog and outreach campaigns for lead generation, keep metadata current, and build clear reports for the founder and sales team.

Qualifications

• Experience with Google Analytics, Google Search Console, and at least one rank-tracking tool.
• Comfortable reading and explaining data without a dedicated BI team — spreadsheets and dashboards, not just intuition.
• Understanding of local SEO fundamentals (NAP consistency, Google Business Profile, local landing pages).
• Clear written communication for reporting findings to non-marketing stakeholders.
• Comfortable working from a small company’s real numbers, not a big-brand marketing budget.

Responsibilities

• Track local SEO performance (rankings, GBP insights, backlinks) across service and location pages.
• Monitor site analytics and conversion rates for the audit, grader, quote, and contact funnels.
• Analyze which blog/news content and outreach campaigns actually produce leads, and report what to double down on.
• Keep keyword targeting and page metadata current as services and positioning evolve.
• Build simple, readable reports for the founder and sales rep — no vanity metrics.
• Flag SEO or content inconsistencies (stale copy, broken claims, duplicate targeting) before they become a problem.

Skills

Data analysis

SEO fundamentals

Reporting

Stakeholder communication

Spreadsheet proficiency

Tools

Google Analytics

Google Search Console

Rank-tracking tool

HubSpot

Job description

We’re looking for a Marketing Analyst to make sense of how HashWhales gets found and how that turns into leads — local SEO rankings, site analytics, content and outreach performance, and conversion rates on the audit, grader, and quote funnels.

Responsibilities

• Track local SEO performance (rankings, GBP insights, backlinks) across service and location pages.
• Monitor site analytics and conversion rates for the audit, grader, quote, and contact funnels.
• Analyze which blog/news content and outreach campaigns actually produce leads, and report what to double down on.
• Keep keyword targeting and page metadata current as services and positioning evolve.
• Build simple, readable reports for the founder and sales rep — no vanity metrics.
• Flag SEO or content inconsistencies (stale copy, broken claims, duplicate targeting) before they become a problem.

Requirements

• Experience with Google Analytics, Google Search Console, and at least one rank-tracking tool.
• Comfortable reading and explaining data without a dedicated BI team — spreadsheets and dashboards, not just intuition.
• Understanding of local SEO fundamentals (NAP consistency, Google Business Profile, local landing pages).
• Clear written communication for reporting findings to non-marketing stakeholders.
• Comfortable working from a small company’s real numbers, not a big-brand marketing budget.

Nice to Have

• Experience marketing local/small-business services (IT, home services, professional services).
• Familiarity with HubSpot or a similar CRM for attribution tracking.

  Why Hashwhales.com

  • Your reporting directly shapes what gets built and published next — not filed away.
  • Direct access to the founder and engineering team, no layers of management.
  • Real, honest metrics — no pressure to manufacture growth numbers.
  • Remote-friendly, focused on outcomes.