Marketing Analyst

Higglo; United States; Remote; USD 70,000 - 110,000; Full time

Job summary

Higglo is a remote-first studio that partners with ABA and behavioral health brands to build integrated growth systems across SEO, GEO, CRO, UX, web, and digital PR. The team emphasizes async-by-default and ownership-driven work, with a focus on delivering measurable pipeline results.

The role involves monitoring performance across channels, building dashboards, analyzing user behavior, and translating data into strategic insights for clients while collaborating across internal teams to optimize

Responsibilities

• Monitor and report on key performance metrics across SEO, GEO, CRO, and paid or organic channels, including impressions, conversions, and pipeline indicators
• Build and maintain dashboards and reports that track campaign and client performance against goals
• Analyze website traffic, user behavior, and conversion funnel data to identify trends and opportunities
• Partner with SEO, content, CRO, and web development teams to translate data into actionable insights
• Support client reporting by compiling performance narratives backed by data
• Conduct competitive and market research to inform strategy across accounts

Job description

• Monitor and report on key performance metrics across SEO, GEO, CRO, and paid or organic channels, including impressions, conversions, and pipeline indicators
• Build and maintain dashboards and reports that track campaign and client performance against goals
• Analyze website traffic, user behavior, and conversion funnel data to identify trends and opportunities
• Partner with SEO, content, CRO, and web development teams to translate data into actionable insights
• Support client reporting by compiling performance narratives backed by data
• Conduct competitive and market research to inform strategy across accounts

About Higglo

A remote-first studio, built for depth.

We're a small, senior team helping ABA and behavioral health brands build integrated growth systems - SEO, GEO, CRO, UX, web, and digital PR - that move real pipeline. Remote-first, async-by-default, ownership-driven.

LinkedIn, portfolio, case studies, writing - whatever best shows how you think. We review every application and reply to every candidate.