Marketing Administrator

University of Southern California; Glendale (CA); Hybrid; USD 82,000 - 95,000; Full time

Job summary

University of Southern California, USC Online, is seeking a Marketing Administrator to execute day-to-day marketing operations for online graduate programs. The role requires strong communication, analytical skills, digital media knowledge, and CRM/marketing automation experience.

The position is hybrid and in-office required regularly. You will partner with USC schools to market online programs, develop reports, manage email and social media campaigns, content calendar, promotional materials,

Qualifications

• Bachelor's degree or equivalent combination of education and experience.
• Minimum of 3 years of experience.
• Preferred 5+ years of experience.
• Excellent analytical, written and communication skills are required.
• Ability to work in a fast-paced environment.
• Ability to lead and manage resources.
• Ability to make administrative and procedural decisions and judgments.
• Software knowledge: Salesforce, WordPress, Tableau Reader, Google Ads, Google Analytics, MS Suite; Canva proficiency preferred

Responsibilities

• Administer day-to-day marketing operations support for USC Online. Participate in the development of marketing goals, objectives, plans and strategies. Assist in determining target markets.
• Assist with marketing reporting. Analyze and evaluate research, current market conditions and trends to assist in determining development and direction of marketing plans and projects. Design and produce marketing reports and/or proposals for department use. Make recommendations based on research, trends, etc.
• Manage email strategy and write email campaigns geared towards prospective students.
• Create and manage social media and content calendar. Schedule posts and monitor social media channels. Analyze trends and evaluate competitor strategies. Assist with content creation and content strategy for news pages.
• Develop promotional material and advertisements and administer marketing campaigns.
• Manage posting and updating content on the website.
• Update branded documents and presentations as needed; maintain branding and graphic identity guidelines.
• Assist with communications to potential and existing students.
• Assist director with special marketing projects and administrative tasks, as needed.

Skills

Analytical

Written communication

Communication

Education

Bachelor's degree

Tools

Salesforce

WordPress

Tableau Reader

Google Ads

Google Analytics

MS Suite

Canva

Job description

USC Online is seeking a Marketing Administrator to execute the day-to-day marketing operations for online graduate degree programs. This role requires excellent communication skills, analytical skills, digital media knowledge, attention to detail and understanding of market segments and targeting. Experience using a CRM, marketing automation software, social media monitoring software and proficiency in Canva strongly desired, but not required. Additionally, the successful candidate will also demonstrate the ability to problem solve and think critically, and also be able to adjust to a rapidly changing environment.

This is a hybrid position; must be willing to be in office on a regular basis.

USC Online is a center of excellence in online education, with the goal of providing operational capacity to schools in market research, online strategy, program marketing, enrollment and admissions. This individual will partner with schools within USC to market online graduate programs. We are looking for collaborative individuals comfortable in a fast-paced, dynamic work environment and dedicated to producing the highest quality work.

Job Accountabilities

• Administer day-to-day marketing operations support for USC Online. Participate in the development of marketing goals, objectives, plans and strategies. Assist in determining target markets.
• Assist with marketing reporting. Analyze and evaluate research, current market conditions and trends to assist in determining development and direction of marketing plans and projects. Design and produce marketing reports and/or proposals for department use. Make recommendations based on research, trends, etc.
• Manage email strategy and write email campaigns geared towards prospective students.
• Create and manage social media and content calendar. Schedule posts and monitor social media channels. Analyze trends and evaluate competitor strategies. Assist with content creation and content strategy for news pages.
• Develop promotional material and advertisements and administer marketing campaigns.
• Manage posting and updating content on the website.
• Update branded documents and presentations as needed; maintain branding and graphic identity guidelines.
• Assist with communications to potential and existing students.
• Assist director with special marketing projects and administrative tasks, as needed.

Qualifications

• Bachelor's degree or an equivalent combination of education, training and experience.
• Minimum of 3 years of experience.
• Preferred at least 5+ years of experience.
• Excellent analytical, written and communication skills are required.
• Ability to work in a fast-paced environment.
• Ability to lead and manage resources.
• Ability to make administrative and procedural decisions and judgments.
• Software knowledge: Salesforce, WordPress, Tableau Reader, Google Ads, Google Analytics, MS Suite; Canva proficiency preferred

The annual base salary range for this position is $81,868.70 - $95,000.00. When extending an offer of employment, the University of Southern California considers factors such as (but not limited to) the scope and responsibilities of the position, the candidate's work experience, education/training, key skills, internal peer equity, federal, state, and local laws, contractual stipulations, grant funding, as well as external market and organizational considerations.

Minimum Education: Bachelor's degree, Combined experience/education as substitute for minimum education

Minimum Experience: 3 years, Combined education/experience as substitute for minimum experience. Preferred 5+ years of experience.

Minimum Field of Expertise: Thorough knowledge of marketing and business management. Knowledge of the principles, practices, concepts and methodology of marketing. Demonstrated verbal and written communication skills.