Social Media Associate

University of Southern California; Glendale (CA); On-site; USD 41,328 - 48,216; Part time

Job summary

University of Southern California is seeking a Social Media Associate to develop and execute a dynamic social media strategy. This role creates, manages and executes social content, with photography skills and a keen eye for trends in digital spaces.

Responsibilities include content creation for events, managing USC channels to grow audiences, and implementing new ideas to promote university priorities while maintaining reputation management across platforms.

Qualifications

• 3+ years of experience in digital marketing or social media for a university or high-profile organization.
• Exceptional written skills and ability to create multimedia content (copy, image, video).
• Experience coordinating social media presence for prominent individuals is a plus.
• Proficiency with content management systems and basic design tools.

Responsibilities

• Create visual and written social media content for USC channels.
• Attend events outside regular hours to capture content for channels.
• Manage USC social channels to grow audiences and engagement.

Skills

Digital marketing

Social media management

Content creation

Photography

Communication

Education

Bachelor's degree

Tools

HTML/CSS

Adobe Creative Suite

Job description

Why Join USC?

At USC, you'll have the opportunity to shape the digital presence of one of the world's leading research universities. You'll work alongside talented colleagues, tell stories that inspire and inform, and help advance a mission centered on academic excellence, innovation, and impact.

Shape the Digital Voice of USC

The University of Southern California Office of Communications is seeking to hire a Social Media Associate who will develop and execute a dynamic social media strategy. This highly motivated individual creates, manages and executes social content. You should enjoy photography, be on the cutting edge of social media strategy, and actively seek new trends in the digital and social space.

Key Responsibilities

Content

• Create visual and written social media and other content
• Comfortable with photography and rudimentary image editing
• Able to attend and create content for events outside of traditional work hours

Promotion

• Manage presence on social channels aimed at growing audiences, increasing engagement and driving university messaging to its target audiences.
• Proactively implement new ideas to promote the university's priorities

Reputation Management

• Attend university events; depending on the situation, the incumbent must be available in evenings and weekends.
• Conduct timely reputation management functions: monitoring social media conversations as needed, regularly analyzing chatter on social, blogs, private groups, and news outlets/forums.
• Act as on-call, point person for emergency and crisis communications for social media

Preferred Qualifications

• Best in class experience (1+ years) in digital marketing or social media with proven proficiency managing campaigns and initiatives for a college/university or other high-profile organization or principal in the non-profit, government, or public-traded company spaces.
• Experience with coordinating social media presence of prominent individuals
• Exceptional written skills with demonstrated knowledge of content management and delivery of creative content (copy, image, and video).
• Experience with social media photography.
• Well-organized, detail oriented with exceptional multitasking capabilities with demonstrated capability to communicate effectively with senior administration, faculty, staff, and student audiences.
• Marked ability to work independently with minimal supervision or collaboratively within a dynamic team environment with other content creators.
• Bachelor's degree in marketing, public relations, journalism or related industry preferred.

Minimum Education

Bachelor's degree

Combined experience/education as substitute for minimum education

Minimum Experience

3 years

Minimum Field of Expertise

Extensive applicable experience in employee and/or internal corporate communications. Three years' experience in communications, content development and writing/editing in employee/internal corporate communications. Demonstrated design/typography experience. Proven knowledge of writing and editing fundamentals and Associated Press style. Ability to tailor content to fit targeted audiences with a clear, demonstrated understanding of multichannel communication platforms. Experience with design software/tools (e.g., HTML, CSS, Adobe Creative Suite) creating assets for digital environments (e.g., WordPress, social media, search and display advertising). Excellent written and oral communication skills, able to provide detailed information and summaries to peers and supervisors, exercising discretion with confidential information. Ability to build and deliver solutions that consistently meet customer expectations. Demonstrated organizational, analytical and problem-solving skills. Ability to proactively, independently, strategically and creatively make decisions. Demonstrated interpersonal skills to provide support and guidance as needed. Experience with Microsoft Office and content management systems.

Hourly Rate

The hourly rate range for this position is $30.00 - $35.15. When extending an offer of employment, the University of Southern California considers factors such as (but not limited to) the scope and responsibilities of the position, the candidate's work experience, education/training, key skills, internal peer equity, federal, state, and local laws, contractual stipulations, grant funding, as well as external market and organizational considerations.