Marketing Administrator

University of Southern California; Los Angeles (CA); Hybrid; USD 82,000 - 95,000; Full time

Job summary

USC Online in Los Angeles seeks a Marketing Administrator to run day-to-day marketing operations for online graduate programs, leveraging CRM, marketing automation, social monitoring, and Canva.

The role is hybrid, requires strong written and analytical skills, and collaboration with USC schools to market online programs; you will manage email campaigns, content calendars, and promotional material.

Qualifications

• Bachelor’s degree or equivalent combination of education, training and experience.
• Minimum of 3 years of experience.
• Preferred 5+ years of experience.
• Excellent analytical, written and communication skills are required.
• Ability to work in a fast-paced environment.
• Ability to lead and manage resources.
• Ability to make administrative and procedural decisions and judgments.
• Software knowledge: Salesforce, WordPress, Tableau Reader, Google Ads, Google Analytics, MS Suite; Canva proficiency preferred

Responsibilities

• Administer day‑to‑day marketing operations for USC Online.
• Assist in developing marketing goals, objectives and plans.
• Determine target markets.
• Assist with marketing reporting and analyze market conditions.
• Create email campaigns targeted at prospective students.
• Develop and manage social media content calendar.
• Manage website content updates.
• Maintain branding and presentation templates.
• Support communications to prospective and current students.
• Assist director with special marketing projects.

Skills

CRM

Marketing automation

Social media monitoring

Canva

Analytical skills

Communication skills

Market segmentation

Team collaboration

Education

Bachelor's degree

Tools

Salesforce

WordPress

Tableau Reader

Google Ads

Google Analytics

MS Suite

Canva

Job description

USC Online is seeking a Marketing Administrator to execute the day-to‑day marketing operations for online graduate degree programs. This role requires excellent communication skills, analytical skills, digital media knowledge, attention to detail and understanding of market segments and targeting. Experience using a CRM, marketing automation software, social media monitoring software and proficiency in Canva strongly desired, but not required. Additionally, the successful candidate will also demonstrate the ability to problem solve and think critically, and also be able to adjust to a rapidly changing environment.

This is a hybrid position; must be willing to be in office on a regular basis.

USC Online is a center of excellence in online education, with the goal of providing operational capacity to schools in market research, online strategy, program marketing, enrollment and admissions. This individual will partner with schools within USC to market online graduate programs. We are looking for collaborative individuals comfortable in a fast-paced, dynamic work environment and dedicated to producing the highest quality work.

Job Accountabilities:

• Administer day‑to‑day marketing operations support for USC Online. Participate in the development of marketing goals, objectives, plans and strategies. Assist in determining target markets.
• Assist with marketing reporting. Analyze and evaluate research, current market conditions and trends to assist in determining development and direction of marketing plans and projects. Design and produce marketing reports and/or proposals for department use. Make recommendations based on research, trends, etc.
• Manage email strategy and write email campaigns geared towards prospective students.
• Create and manage social media and content calendar. Schedule posts and monitor social media channels. Analyze trends and evaluate competitor strategies. Assist with content creation and content strategy for news pages.
• Develop promotional material and advertisements and administer marketing campaigns.
• Manage posting and updating content on the website.
• Update branded documents and presentations as needed; maintain branding and graphic identity guidelines.
• Assist with communications to potential and existing students.
• Assist director with special marketing projects and administrative tasks, as needed.

Qualifications:

• Bachelor’s degree or an equivalent combination of education, training and experience.
• Minimum of 3 years of experience.
• Preferred at least 5+ years of experience.
• Excellent analytical, written and communication skills are required.
• Ability to work in a fast-paced environment.
• Ability to lead and manage resources.
• Ability to make administrative and procedural decisions and judgments.
• Software knowledge: Salesforce, WordPress, Tableau Reader, Google Ads, Google Analytics, MS Suite; Canva proficiency preferred

The annual base salary range for this position is $81,868.70 - $95,000.00. When extending an offer of employment, the University of Southern California considers factors such as (but not limited to) the scope and responsibilities of the position, the candidate’s work experience, education/training, key skills, internal peer equity, federal, state, and local laws, contractual stipulations, grant funding, as well as external market and organizational considerations.

Minimum Education: Bachelor’s degree, Combined experience/education as substitute for minimum education
Minimum Experience: 3 years, Combined education/experience as substitute for minimum experience. Preferred 5+ years of experience.
Minimum Field of Expertise: Thorough knowledge of marketing and business management. Knowledge of the principles, practices, concepts and methodology of marketing. Demonstrated verbal and written communication skills.

USC is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other characteristic protected by law or USC policy. USC observes affirmative action obligations consistent with state and federal law. USC will consider for employment all qualified applicants with criminal records in a manner consistent with applicable laws and regulations, including the Los Angeles County Fair Chance Ordinance for employers and the Fair Chance Initiative for Hiring Ordinance, and with due consideration for patient and student safety. Please refer to the ** Background Screening Policy Appendix D**** for specific employment screen implications for the position for which you are applying.**

We provide reasonable accommodations to applicants and employees with disabilities. Applicants with questions about access or requiring a reasonable accommodation for any part of the application or hiring process should contact USC Human Resources by phone at [phone], or by email at [e-mail]. Inquiries will be treated as confidential to the extent permitted by law.

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