Marketing Admin

Ilderton Dodge Chrysler Jeep RAM; High Point (NC); On-site; USD 42,000 - 56,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

Paid time off and holiday pay

401(k) retirement plan

Career growth opportunities within our

Job summary

Ilderton Auto in High Point, NC seeks a Marketing Administrator to execute the dealership’s marketing strategy, manage digital platforms, analyze vendor performance, and support sales initiatives. This role includes managing CRM systems, coordinating with third-party marketing vendors, maintaining website accuracy, overseeing social media accounts, and developing targeted marketing campaigns.

The ideal candidate will be analytical, creative, self-motivated, and able to manage multiple priorities

Qualifications

• High school diploma or GED required.
• Experience in marketing, administration, or a related field preferred.
• Experience with CRM platforms, digital marketing, or social media management preferred.
• Strong organizational and time management skills.
• Excellent written and verbal communication skills.

Responsibilities

• Execute marketing strategies established by the dealership's sales leadership team.
• Coordinate communication between the dealership and third-party marketing vendors.
• Collaborate with Sales Management to evaluate third-party vendor performance and marketing effectiveness.
• Prepare and distribute monthly reports to leadership regarding vendor performance, lead generation, and return on investment.
• Manage and maintain the dealership's CRM and Podium platforms.
• Monitor CRM performance and notify the General Manager of concerns, including decreased lead volume, appointment ratios, and closing ratios.
• Create and manage CRM follow-up campaigns and customized marketing campaigns targeting specific customer groups.
• Recommend monthly promotions and special offers based on current Stellantis incentives and manufacturer programs.
• Monitor and maintain the dealership's website to ensure accuracy, functionality, and timely updates to vehicle images and inventory information.
• Update website disclosures, DISCLAIMERS? Wait

Skills

Organizational skills

Attention to detail

Time management

Communication skills

Analytical thinking

Creative mindset

Self-motivated

Independent work

Interpersonal skills

Tools

Podium

CRM platforms

Microsoft Office

Job description

Job Summary:

Ilderton Auto is seeking a highly organized and detail-oriented Marketing Administrator to join our team in High Point, North Carolina. As a Marketing Administrator, you will be responsible for executing the dealership's marketing strategy, managing digital marketing platforms, analyzing vendor performance, and supporting sales initiatives. This role includes managing CRM systems, coordinating with third-party marketing vendors, maintaining website accuracy, overseeing social media accounts, and developing targeted marketing campaigns. This is a full-time position in the automotive industry, and the ideal candidate will be analytical, creative, self-motivated, and capable of managing multiple priorities while supporting the dealership's overall sales and marketing objectives.

Compensation & Benefits:

• Competitive compensation based on experience
• Medical, dental, and vision insurance
• Paid time off and holiday pay
• 401(k) retirement plan
• Career growth opportunities within our organization

Responsibilities:

• Execute marketing strategies established by the dealership's sales leadership team.
• Coordinate communication between the dealership and third-party marketing vendors.
• Collaborate with Sales Management to evaluate third-party vendor performance and marketing effectiveness.
• Prepare and distribute monthly reports to leadership regarding vendor performance, lead generation, and return on investment.
• Manage and maintain the dealership's CRM and Podium platforms.
• Monitor CRM performance and notify the General Manager of concerns, including decreased lead volume, appointment ratios, and closing ratios.
• Create and manage CRM follow-up campaigns and customized marketing campaigns targeting specific customer groups.
• Recommend monthly promotions and special offers based on current Stellantis incentives and manufacturer programs.
• Monitor and maintain the dealership's website to ensure accuracy, functionality, and timely updates to vehicle images and inventory information.
• Update website disclosures, DISCLAIMERS? Wait
• Manage dealership social media accounts, ensuring consistent engagement and posting at least once per week.
• Conduct monthly one-on-one meetings with sales associates to review CRM usage, address training needs, and improve system effectiveness.
• Develop and produce marketing materials to support dealership promotions, campaigns, and sales initiatives.
• Analyze website performance, lead generation trends, and marketing campaign results to identify opportunities for improvement.
• Maintain effective communication with management, sales associates, and outside vendors regarding marketing initiatives and performance.
• Perform other duties as assigned.

Requirements:

• High school diploma or GED required.
• Previous experience in marketing, administration, or a related field preferred.
• Experience with CRM platforms, digital marketing, or social media management preferred.
• Strong organizational and time management skills with the ability to prioritize multiple tasks effectively.
• Excellent written and verbal communication skills.
• Proficiency in Microsoft Office Suite, including Word, Excel, and Outlook.
• Strong computer literacy and ability to learn new software platforms.
• Ability to analyze data, prepare reports, and communicate findings effectively.
• Strong attention to detail and commitment to accuracy.
• Ability to work independently with minimal supervision.
• Excellent interpersonal skills and ability to collaborate with management, sales associates, and outside vendors.
• Ability to adapt to changing priorities, deadlines, and business needs.
• Strong problem-solving skills and a proactive approach to identifying opportunities for improvement.

EEOC Statement:

Ilderton Auto is an equal opportunity employer and will not discriminate against any employee or applicant on the basis of age, color, disability, gender, national origin, race, religion, sexual orientation, veteran status, or any classification protected by federal, state, or local law. We are committed to creating a diverse and inclusive workplace for all individuals.