Creative Marketing Specialist

Penske Automotive Group; Duluth (GA); On-site; USD 42,000 - 55,000; Full time

Job summary

Atlanta Management Company seeks a Marketing Coordinator to support dealership business development and marketing across stores and departments, driving sales growth and repeat/referral business.

Responsibilities include liaising with leaders, optimizing websites, tracking CRM campaigns, and coordinating in-store initiatives while improving ROI and brand image.

Qualifications

• High school diploma or equivalent; and one to three years of related experience in marketing; or equivalent combination of education and experience.
• Bachelor's degree and three to five years' experience in a similar position; or equivalent combination of education and experience.
• Must have a current and unsuspended motor vehicle license.

Responsibilities

• Liaison to the Area VP and store General and Department Managers for digital sales growth initiatives and CRM.
• Assist with creation, maintenance and optimization of dealership websites.
• Report and track effectiveness of customer retention campaigns and CRM-related ROI.
• Identify methods to improve dealership systems, processes, and traffic management to raise ROI.
• Promote integration of dealership CRM, DMS and phone systems.
• Develop marketing best practices and SOPs.
• Collaborate with management to define strategies, run reports, and manage projects.
• Coordinate in-store marketing initiatives.
• Review company reputation across social media and improve dealership image.
• Communicate current initiatives/strategies to managers and provide updates.

Skills

CRM

Digital marketing

Website management

Campaign analytics

Project management

Education

High school diploma or equivalent

Bachelor's degree

Job description

The Marketing Coordinator supports dealership business development and marketing efforts across stores and departments to drive sales growth and repeat and referral business.

Essential Functions

• Liaison to the Area VP and store General and Department Managers, responsible for establishing and maintaining successful procedures to the execution of digital sales growth initiatives and customer relationship management
• Assists with the creation and maintenance and optimization of dealership websites
• Reports and tracks effectiveness of customer retention campaigns and productivity changes associated with CRM and related digital efforts
• Identifies and implements new methods to improve dealership systems, processes, traffic management and other means to better manage marketing strategies and increase ROI on related initiatives
• Takes actions to promote the integration/synchronicity of dealership CRM, DMS and phone systems
• Pursues measures to promote the development of marketing best practices and SOPs
• Collaborates with management teams to define marketing strategies and conducts trainings, runs reports and otherwise manages projects to meet the goals of preferred strategies
• Coordinates in-store marketing initiatives
• Reviews company reputation across social media platforms and takes a number of steps, both internal and external, to maintain and improve the image of dealerships
• Communicates current initiatives/strategies to managers and provides updates as necessary

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
All other duties as assigned.

EEO Statement

The Company is committed to hiring a diverse and qualified workforce. We will not consider any characteristic or category protected by state or federal law in hiring or employment decisions, including but not limited to race, national origin, color, religion, sex, sexual orientation, gender identity, disability, age, status as a parent, or genetic information.

Requirements

Supervisory Responsibility

None

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Light Work- lifting no more than 20 pounds at a time and/or frequent lifting or carrying of objects weighing up to 10 pounds
This position requires a good deal sitting with some walking or standing from time to time and could involve some pushing and pulling of arm or leg controls
This position requires the ability to climb, push, pull, stoop, kneel, reach, grasp
This position involves repetitive motion
This position requires the ability to talk and hear
This position is primarily located in an office environment, with heating and air conditioning

Position Type/Expected Hours of Work

Standard Business Hours with ability to work nights, weekends, and holidays as required

Required Education and Experience

High school diploma or equivalent; and one to three years of related experience in marketing; or equivalent combination of education and experience.

Preferred Education and Experience

Bachelor's degree and three to five years' experience in a similar position; or equivalent combination of education and experience.

Supervisory Responsibility

None

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Light Work- lifting no more than 20 pounds at a time and/or frequent lifting or carrying of objects weighing up to 10 pounds
This position requires a good deal sitting with some walking or standing from time to time and could involve some pushing and pulling of arm or leg controls
This position requires the ability to climb, push, pull, stoop, kneel, reach, grasp
This position involves repetitive motion
This position requires the ability to talk and hear
This position is primarily located in an office environment, with heating and air conditioning

Position Type/Expected Hours of Work

Standard Business Hours with ability to work nights, weekends, and holidays as required

Required Education and Experience

High school diploma or equivalent; and one to three years of related experience in marketing; or equivalent combination of education and experience.

Preferred Education and Experience

Bachelor's degree and three to five years' experience in a similar position; or equivalent combination of education and experience.

Additional Eligibility Qualifications (Certification/Licenses/Registrations)

Must have a current and unsuspended motor vehicle license.

Safety Sensitive Position

No

Dealership Name

Atlanta Management Company

Area of Interest

Business Operations

Position Type

Full-time