Creative Marketing Specialist

Penske Automotive Group; Warwick (RI); Presencial; USD 42.000 - 62.000; Jornada completa

Descripción de la vacante

Penske Automotive Group seeks a Marketing Coordinator to support dealership business development and marketing across stores and departments to drive sales growth and generate repeat and referral business. Collaborate with Area VP and store managers to execute digital marketing initiatives, optimize websites, track CRM campaigns, and report ROI.

Experience with analytics and marketing automation is a plus. Requires a high school diploma and 1–3 years in marketing; a Bachelor's degree is

Formación

• High school diploma or equivalent; 1–3 years in marketing or related experience.
• Bachelor's degree and 3–5 years' experience in a similar position are preferred.

Responsabilidades

• Liaison to the Area VP and store General and Department Managers, responsible for establishing and maintaining procedures to execute digital sales growth initiatives and CRM.
• Assists with the creation and maintenance and optimization of dealership websites.
• Reports and tracks effectiveness of customer retention campaigns and productivity changes associated with CRM and related digital efforts.
• Identifies and implements new methods to improve dealership systems, processes, traffic management and other means to better manage marketing strategies and increase ROI on related initiatives.
• Takes actions to promote the integration/synchronicity of dealership CRM, DMS and phone systems.
• Pursues measures to promote the development of marketing best practices and SOPs.

Conocimientos

CRM management

Digital marketing

Website optimization

Project management

Data reporting

Training & coaching

Educación

High school diploma

Bachelor's degree (preferred)

Herramientas

CRM software

Descripción del empleo

The Marketing Coordinator supports dealership business development and marketing efforts across stores and departments to drive sales growth and repeat and referral business.

Essential Functions

• Liaison to the Area VP and store General and Department Managers, responsible for establishing and maintaining successful procedures to the execution of digital sales growth initiatives and customer relationship management
• Assists with the creation and maintenance and optimization of dealership websites
• Reports and tracks effectiveness of customer retention campaigns and productivity changes associated with CRM and related digital efforts
• Identifies and implements new methods to improve dealership systems, processes, traffic management and other means to better manage marketing strategies and increase ROI on related initiatives
• Takes actions to promote the integration/synchronicity of dealership CRM, DMS and phone systems
• Pursues measures to promote the development of marketing best practices and SOPs
• Collaborates with management teams to define marketing strategies and conducts trainings, runs reports and otherwise manages projects to meet the goals of preferred strategies
• Coordinates in-store marketing initiatives
• Reviews company reputation across social media platforms and takes a number of steps, both internal and external, to maintain and improve the image of dealerships
• Communicates current initiatives/strategies to managers and provides updates as necessary

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

All other duties as assigned.

EEO Statement

The Company is committed to hiring a diverse and qualified workforce. We will not consider any characteristic or category protected by state or federal law in hiring or employment decisions, including but not limited to race, national origin, color, religion, sex, sexual orientation, gender identity, disability, age, status as a parent, or genetic information.

Requirements

Supervisory Responsibility
None

Work Environment
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Light Work- lifting no more than 20 pounds at a time and/or frequent lifting or carrying of objects weighing up to 10 pounds
This position requires a good deal sitting with some walking or standing from time to time and could involve some pushing and pulling of arm or leg controls
This position requires the ability to climb, push, pull, stoop, kneel, reach, grasp
This position involves repetitive motion
This position requires the ability to talk and hear
This position is primarily located in an office environment, with heating and air conditioning

Position Type/Expected Hours of Work
Standard Business Hours with ability to work nights, weekends, and holidays as required

Required Education and Experience
High school diploma or equivalent; and one to three years of related experience in marketing; or equivalent combination of education and experience.

Preferred Education and Experience
Bachelor's degree and three to five years' experience in a similar position; or equivalent combination of education and experience.

Supervisory Responsibility
None

Work Environment
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Light Work- lifting no more than 20 pounds at a time and/or frequent lifting or carrying of objects weighing up to 10 pounds
This position requires a good deal sitting with some walking or standing from time to time and could involve some pushing and pulling of arm or leg controls
This position requires the ability to climb, push, pull, stoop, kneel, reach, grasp
This position involves repetitive motion
This position requires the ability to talk and hear
This position is primarily located in an office environment, with heating and air conditioning

Position Type/Expected Hours of Work
Standard Business Hours with ability to work nights, weekends, and holidays as required

Required Education and Experience
High school diploma or equivalent; and one to three years of related experience in marketing; or equivalent combination of education and experience.

Preferred Education and Experience
Bachelor's degree and three to five years' experience in a similar position; or equivalent combination of education and experience.

Additional Eligibility Qualifications (Certification/Licenses/Registrations)
Must have a current and unsuspended motor vehicle license.

Safety Sensitive Position

No

1515 Bald Hill Road, Warwick , Rhode Island 02886 , United States

Area of Interest

Business Operations

Position Type

Full-time