Marketing Activation Lead

United Way of Metropolitan Chicago; Chicago (IL); On-site; USD 65,000 - 70,000; Full time

Benefits offered by this job

Medical, Dental and Vision

Life and AD&D Insurance

Disability Leave

Paid Family Leave

Employee Assistance Program

401k Plan

Paid Time Off including Personal Time,

Job summary

United Way of Metro Chicago is seeking a Manager, Marketing Activation in Chicago, IL. The role concentrates on translating strategic marketing plans into integrated campaigns that boost brand awareness, audience growth, and fundraising outcomes, while managing cross-functional teams and budgets.

You will lead campaign execution, optimize media buys, and ensure on-time delivery of materials. The position requires collaboration with development, content, and operations teams and a willingness to

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 3–5+ years in marketing activation, campaigns, or related.
• Experience with fundraising, events, CRM, donor engagement.
• Familiar with GoFundMePro or similar tools preferred.
• Collaborative, deadline-driven, strong communication.
• Proficient with CRM systems and project management tools.

Responsibilities

• Execute integrated marketing campaigns supporting fundraising and community engagement.
• Coordinate paid media planning, trafficking, and monitoring for campaigns.
• Manage vendor contracts, design processes, and budgets.
• Oversee campaign performance data and optimize results.
• Lead GoFundMePro events and peer-to-peer fundraising initiatives.
• Collaborate with development, content, creative, and operations teams.
• Set up Trello tickets and ensure timely delivery of materials.
• Provide go-to-market support for annual campaigns and sponsorships.

Skills

Integrated marketing

Paid advertising

Fundraising campaigns

Vendor relationships

Cross-functional projects

Strategic execution

Stakeholder coordination

Results-driven

Education

Bachelor’s degree in Marketing/Business

Tools

Trello

SmartSheets

Salesforce

CRM systems

GoFundMePro

Microsoft Office

Job description

United Way of Metro Chicago is seeking a Manager, Marketing Activation in Chicago, IL. The role concentrates on translating strategic marketing plans into integrated campaigns that boost brand awareness, audience growth, and fundraising outcomes, while managing cross-functional teams and budgets.

You will lead campaign execution, optimize media buys, and ensure on-time delivery of materials. The position requires collaboration with development, content, and operations teams and a willingness to