Digital Content & Campaigns Manager

United Way of Metropolitan Chicago; Chicago (IL); On-site; USD 65,000 - 70,000; Full time

Benefits offered by this job

Medical, Dental and Vision

Life and AD&D Insurance

Disability Leave

Paid Family Leave

Employee Assistance Program

401k Plan

Paid Time Off including Personal Time,

Job summary

United Way of Metro Chicago seeks a Manager, Digital Content to lead all digital content across email campaigns, social media, and website channels. You will develop and execute content strategies to boost brand visibility, engagement, and conversions.

The role requires coordinating with the Marketing & Communications team, managing content in Marketing Cloud, WordPress, and SEO best practices, and creating accessible, audience-focused materials for events, campaigns, and fundraising

Qualifications

• Bachelor’s degree in Digital Marketing or related field, or 3+ years in digital marketing.
• Experience creating email campaigns with Salesforce Marketing Cloud.
• Strong knowledge of WordPress or similar CMS.
• Proven ability to design engaging social posts and short-form videos.
• Understanding of SEO and accessible content guidelines.

Responsibilities

• Lead email marketing and constituent communications across United Way and 211 Metro Chicago.
• Create, edit, and deploy content for Marketing Cloud journeys and campaigns.
• Develop content for social channels and manage social tools.
• Maintain website content with SEO and accessibility in mind.
• Collaborate with teams to plan and update campaign materials.

Skills

Content strategy

Email marketing

Social media

WordPress

SEO

Accessibility

Project management

Analytics

Education

Bachelor’s degree in Digital Marketing or related field

3+ years in digital marketing

Tools

Salesforce Marketing Cloud

WordPress CMS

Microsoft Office

Teams

Zoom

Trello

Smartsheets

CRM systems

Job description

United Way of Metro Chicago seeks a Manager, Digital Content to lead all digital content across email campaigns, social media, and website channels. You will develop and execute content strategies to boost brand visibility, engagement, and conversions.

The role requires coordinating with the Marketing & Communications team, managing content in Marketing Cloud, WordPress, and SEO best practices, and creating accessible, audience-focused materials for events, campaigns, and fundraising