Marketing Account Strategist

Full Spectrum Marketing (FSM); Akron (OH); On-site; USD 60,000 - 82,000; Full time

Job summary

Full Spectrum Marketing is seeking an Account Strategist to serve as the primary marketing consultant for a client portfolio, coordinating with FSM production teams to meet client goals and deliver value.

The role emphasizes relationship building, strategic marketing planning, and clear communication between clients and internal teams, reporting to the Director of Partnership.

Qualifications

• 3+ years of marketing and communications experience in an agency environment.
• Proven experience managing multiple client relationships and strategies.
• Impeccable written and phone communication skills.
• Knowledge of leading-edge advertising, marketing, and technology trends.

Responsibilities

• Listen to, understand, and consult with clients on their needs and goals.
• Ideate and facilitate solutions to help drive client initiatives, documenting tactics in Account Plans.
• Convey client needs/goals and context to the internal team verbally and in writing.
• Navigate all client interactions with a focus on partnership and workability.
• Prepare and present strategies, media plans, and creative concepts at client meetings; Conduct daily and weekly client interactions, proactively reaching out to clients.
• Collaborate with cross-functional teams to produce effective deliverables and outcomes for clients.
• Appropriately balance internal and external demands so that all work is completed in a timely fashion according to its urgency.

Skills

Communications skills

Marketing expertise

Relationship building

Discernment

Work ethic

Job description

Position Summary

An FSM Account Strategist is the primary marketing consultant for a portfolio of client partners, leveraging the high-quality services provided by FSM’s production teams to achieve client goals. The position is responsible for building relationships with all clients in the portfolio, devising their intentional marketing strategies, communicating the value provided by those ongoing strategies, and acting as liaison between clients and the internal team. Account Strategists evaluate digital reports to inform strategy, write creative briefs to convey client initiatives, coordinate closely with Project Managers to produce desired outcomes, manage day-to-day client needs, and complete other duties that ensure the continued success of FSM and its clients. The position reports to the Director of Partnership.

FSM’s ideal Account Strategist must have:

• Top-Notch Communications Skills. You’re not just a good writer and speaker, you are good at listening, capturing ideas, presenting, writing creative briefs, and more.
• Marketing Expertise. You have a comprehensive knowledge of the marketing landscape through experience leading diverse campaigns and MarComm efforts. A strategic thinker, adept at devising client-specific marketing strategies.
• Intentional Relationship Building Skills. You are able to build rapport and credibility with clients on professional and personal levels while easily collaborating with the internal team.
• Discernment. You can accurately evaluate situations, foresee and understand implications, and manage time based on an understanding of priorities.
• Admirable Work Ethic. You are driven by a desire to get the job done and care about achieving your clients’ goals.

Primary Responsibilities

• Listen to, understand, and consult with clients on their needs and goals
• Ideate and facilitate solutions to help drive client initiatives, documenting tactics in Account Plans
• Convey client needs/goals and context to the internal team verbally and in writing
• Navigate all client interactions with a focus on partnership and workability
• Prepare and present strategies, media plans, and creative concepts at client meetingsConduct daily and weekly client interactions, proactively reaching out to clients
• Collaborate with cross-functional teams to produce effective deliverables and outcomes for clients
• Appropriately balance internal and external demands so that all work is completed in a timely fashion according to its urgency

Measures :

• Disciplined execution of account plans that clients view as successful
• Frequent clear communication that makes clients feel FSM is easy to work with

Skill Set

• Proven experience in managing multiple client relationships and strategies
• Effective organization and time management skills
• Impeccable written and phone communication skills
• Knowledge and pursuit of leading-edge advertising, marketing, and technology trends
• Knowledge of metrics and reporting, and experience communicating data in a simple way
• Self-starter who thrives in a rapidly-changing environment
• High-energy team spirit with a dedication to team success and commitment to agency excellence

Education and Experience

• 3+ years of marketing and communications experience in an agency environment (additional experience on the client-side is strongly considered)