Marketing Account Strategist (Hybrid)

E-Power Marketing; Oshkosh (WI); On-site; USD 60,000 - 80,000; Full time

Job summary

A digital marketing agency is seeking an experienced Account Strategist to drive client growth through innovative digital marketing strategies. The ideal candidate will oversee campaign execution, mentor team members, and manage client relationships. A Bachelor's degree and 3+ years of agency experience are required. Strong organizational, communication, and leadership skills are essential to ensure project success and client satisfaction.

Qualifications

• 3+ years of agency-side account management experience with a record of overseeing and driving results for multiple clients.
• Located within 200 miles of Oshkosh, WI, and able to travel to the Oshkosh office at least once each month.
• Proficiency in analyzing data and metrics to make informed decisions and optimize marketing strategies.

Responsibilities

• Develop and implement robust digital marketing strategies for clients.
• Work closely with the E-Power team to meet all project deadlines.
• Manage and nurture client relationships and interface with the team.

Skills

Organizational skills

Data analysis

Leadership

Communication

Creative thinking

Education

Bachelor's degree in Business, Marketing, Communications, or a related field

Job description

Account Strategist – E-Power Marketing

E-Power Marketing is seeking an experienced, innovative, and dynamic Account Strategist to drive client growth and lead forward-thinking digital marketing strategies. As an Account Strategist, you’ll be a team leader focused on delivering best-in-class service to our clients, mentoring our team, and developing innovative strategies for our clients and agency. You will oversee the planning, execution, and growth of digital marketing campaigns, ensuring they are completed on time, within budget, and to the highest quality standards. You will also provide strategic guidance and recommendations to those clients, leveraging your deep understanding of digital marketing best practices. Internally, you will mentor and support agency team members, helping them develop their skills, strategic thinking, and confidence within the digital marketing industry.

Responsibilities

• Client Understanding & Marketing Strategy Development: Develop and implement robust digital marketing strategies for clients. Conduct market research, identify trends, and collaborate with internal teams and clients to create tailored plans that align with each client's business objectives.
• Project Management: Work closely with the E-Power team to meet all project deadlines, program goals, and reporting needs. Assemble project assets, monitor progress, keep stakeholders informed, and ensure marketing strategy, campaigns, and assets are on time and in budget.
• Client Satisfaction & Retention: Manage and nurture client relationships, facilitate all client communication, internal discussions, strategy development, and program delivery for assigned accounts. Set and measure program goals, analyze program data, and interface with the team to drive ongoing improvements.
• Account Strategy Leadership: Coach and develop other team members on marketing strategy, program growth, and account management. Foster innovation while ensuring all work aligns with the client's brand and overall marketing strategy.
• Agency Innovation & Growth: Increase client retention rates and identify opportunities for program expansion. Focus on increasing the agency’s revenue from existing clients and developing new and innovative strategies and services to offer prospects and new clients. Develop new processes and procedures to make the agency more efficient and effective.

Qualifications

• Bachelor's degree in Business, Marketing, Communications, or a related field.
• 3+ years of agency-side account management experience with a record of overseeing and driving results for multiple clients.
• Located within 200 miles of Oshkosh, WI, and able to travel to the Oshkosh office at least once each month.
• Strong organizational and time-management skills with keen attention to detail.
• Proficiency in analyzing data and metrics to make informed decisions and optimize marketing strategies.
• Experience in developing and executing detailed project plans, including timelines and resource allocation.
• Clear and effective communication skills, both written and verbal, for conveying complex strategies and insights to clients and internal teams.
• Leadership qualities to guide and inspire team members, fostering collaboration and innovation.
• Proactive approach to identifying and resolving challenges, ensuring smooth project execution.
• Staying informed about industry trends, emerging technologies, and best practices to provide innovative solutions.
• Efficiently manages time and resources to deliver projects on time and within budget.
• Creative and innovative thinking to develop unique solutions that set the agency apart.