Marketing Account Manager

Octa; Santa Ana (CA); On-site; USD 87,000 - 120,000; Full time

Job summary

OCTA in Santa Ana, California, is seeking a Marketing Specialist or Senior Marketing Specialist to lead integrated campaigns and outreach initiatives. You will coordinate cross-channel strategies, manage partnerships, and develop creative campaigns that increase awareness and usage of OCTA programs and services.

The role requires strong project management, analytics, and communication skills, with experience in campaign measurement and stakeholder collaboration.

Qualifications

• Requires a bachelor’s degree in a related field.
• Minimum three years of marketing/project management experience for Specialist level.
• Minimum five years of marketing/project management experience for Senior level.

Responsibilities

• Develop and execute integrated marketing campaigns, advertising programs, promotions, and outreach initiatives.
• Coordinate outreach efforts, including public meetings and ambassador programs.
• Grow partnerships with businesses, cities, and community organizations; manage campaigns and materials.

Skills

Marketing campaigns

Partnership development

Project management

Budget management

Cross-functional collaboration

Analytics

Education

Bachelor's degree in marketing, communications, public relations, business administration or related field

Tools

Google Analytics

CRM software

Excel

PowerPoint

Job description

Job DescriptionMarketing Specialist /Senior Marketing Specialist – Marketing & OutreachPlay an important role in OCTA’s marketing and outreach efforts by developing and implementing innovative programs that connect customers and communities with transportation services. The Marketing Specialist/Senior Marketing Specialist coordinates integrated marketing campaigns, public outreach, strategic partnerships, and special events designed to increase awareness, engagement, and use of OCTA programs and services. This position combines strategic marketing, business and community outreach, partnership development, campaign management, research, and performance analysis.Two Career Levels: Candidates may be considered for either the Marketing Specialist or Senior Marketing Specialist level. Placement will be based on qualifications and demonstrated experience relative to the position requirements.Marketing Specialist - This is a non-exempt position in Salary Grade 180: Min $38.14 - Mid $45.31- Max $52.48 hourly. The starting salary will be within this range based on qualifications.Marketing Specialist, Senior - This is an exempt position in Salary Grade 190: Min $87,484.80 – Mid $103,937.60 – Max $120,369.60 per year. The starting salary will be within this range based on qualifications.This posting will remain open until a candidate is selected.What You’ll DoDevelop and execute integrated marketing campaigns, advertising programs, promotions, and outreach initiativesCoordinate marketing outreach efforts, including public meetings and ambassador programs supporting bus service changes and other agency initiativesDevelop and grow strategic partnerships with businesses, cities, community organizations, and other stakeholdersEstablish and maintain partnership marketing initiatives, including destination deals designed to attract new customers and build loyaltyCoordinate development of creative campaigns and advertising materials that increase awareness and use of OCTA servicesDevelop cross-channel marketing strategies that drive customer engagement and support transportation programs and servicesConduct research and analyze marketing needs, trends, audiences, and opportunities to inform campaign strategiesTrack campaign performance, analyze results and return on investment, and recommend opportunities for continuous improvementDevelop and monitor project schedules and budgets to ensure programs are delivered on time and within budgetManage consultants, contracts, and outside support services, including supporting the procurement and RFP processAdvise internal teams on marketing strategies, outreach, promotions, and special eventsPrepare reports and presentations and communicate marketing strategies and results to management and other stakeholdersWhat We’re Looking ForAny combination of education and experience equivalent to a bachelor's degree in public transportation, marketing, communications, public relations, business administration or a related field.Marketing Specialist - A minimum of three years of professional related experience which demonstrates marketing and project management capabilities.Senior Marketing Specialist - A minimum of five years of professional related experience which demonstrates marketing and project management capabilities.Experience developing and implementing integrated marketing, advertising, outreach, or promotional programsAbility to cultivate effective partnerships with businesses, community organizations, public agencies, and other stakeholdersStrong research, analytical, and problem-solving skillsExperience measuring campaign effectiveness and using results to improve marketing strategiesAbility to manage multiple projects, budgets, timelines, consultants, and competing prioritiesExcellent written, verbal, presentation, and relationship-building skillsAbility to collaborate effectively with cross-functional teams and external partnersValid California driver license requiredWhy You’ll Love It HereCreate marketing and outreach programs that directly connect people with transportation optionsBuild strategic partnerships with businesses, cities, and community organizations throughout Orange CountyDevelop integrated campaigns across advertising, outreach, events, and other customer touchpointsUse research, analytics, and creative thinking to influence marketing strategy and measure resultsCollaborate with talented internal teams, agencies, consultants, and community partnersMake a meaningful contribution to transportation awareness, engagement, and mobility throughout the regionJoin a team where innovation, integrity, and strategic thinking are valued.Apply now to help create meaningful connections between OCTA, our customers, and the communities we serve.OCTA is an equal employment opportunity employer that recruits, hires, and promotes qualified people without regard to race, color, religion, creed, ancestry, national origin, age, sex, pregnancy, gender, gender identity and/or expression, sexual orientation, marital status, medical condition, disability, genetic information, military and veteran status, or other legally protected status.