Marketing

Best Home Health Providers, Inc.; Santa Clara (CA); On-site; USD 120,000 - 160,000; Full time

Benefits offered by this job

Generous PTO Policy

Wellness Days

Paid Sick Days

Paid Bereavement Leave

Skills Training & Development

Company Social Events

Referral Bonus

401(k) With A Company Match

Health Insurance (Medical, Dental, and

Vision Options)

FSA

Job summary

Best Home Health Providers, Inc. in Santa Clara, CA, invites a Marketing/Community Relations Director to lead the organization’s marketing and sales efforts, manage the team, and build relationships with referral sources and payers.

You will develop marketing plans, negotiate contracts, ensure compliance with laws, and partner with the Executive Director on budgets and strategy to drive growth and high-quality service delivery.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related field required.
• Master’s degree preferred.
• Healthcare marketing management experience required; home health ops preferred.

Responsibilities

• Direct daily marketing operations and implement marketing initiatives.
• Develop plans and promotional strategies to meet volume goals.
• Recruit and supervise the marketing/sales team.
• Build relationships with referral sources, customers, partners, and payers.
• Negotiate contracts and pricing with payers and agencies.
• Ensure staff comply with anti-kickback laws and truthful marketing.
• Collaborate with Executive Director on budgets and resource allocation.
• Conduct market assessments and monitor payer groups and competitors.
• Position Best Home Health Providers, Inc. as a high-quality provider.
• Support strategic planning and identify new service opportunities.
• Track cost-effectiveness of marketing efforts.

Skills

Supervisory experience

Business management

Communication skills

Negotiation

Public relations

Marketing strategy

Education

Bachelor's degree in Marketing, Business Administration, or related field

Master's degree preferred

Job description

The Marketing/Community Relations Director leads the organization’smarketing and sales activities. The position manages the marketing/sales team, develops relationships with referral and payer sources, addresses customer needs, negotiates service contracts, and supports organizational growth while ensuring marketing activities comply with applicable laws and regulations.

Responsibilities

• Direct daily marketing operations and implement marketing and sales initiatives.
• Develop marketing plans and promotional strategies to meet budgeted volume goals.
• Recruit, orient, supervise, and manage the marketing/sales team.
• Establish and maintain relationships withreferral sources, customers, community partners, and payers.
• Negotiate contracts and service pricing with managed care organizations, government agencies, insurance Case Managers, and other payers.
• Ensure marketing staff comply with requirements concerninganti-kickback rules, lawful gifts and services, patient solicitation, and accurate marketing materials.
• Partner with the Executive Director/Administrator on annual volume projections, marketing budgets, and resource allocation.
• Conduct ongoing market assessments and maintain knowledge of payer groups, referral sources, government agencies, competitors, and community resources.
• Strengthen perceptions of Best Home Health Providers Inc as ahigh-quality service provider.
• Participate in strategic planning and identify opportunities for new or improved services based on customer needs.
• Monitor and report thecost-effectiveness of marketing efforts.

The position requires aBachelor’s degree in Marketing, Business Administration, or a related field, with a Master’s degree preferred. Candidates should have at leastthree years of healthcare marketing management experience, preferably involving home care operations; at least one year of sales experience is preferred.

Successful candidates should demonstrate supervisory ability, business-management knowledge, strong communication, negotiation, and public-relations skills, and the ability to market assertively while interacting tactfully with customers and the community. The role also requiresautonomy, organization, assertiveness, flexibility, and cooperation.

• Generous PTO Policy
• Wellness Days
• Paid Sick Days
• Paid Bereavement Leave
• Skills Training & Development
• Company Social Events
• Referral Bonus
• 401(k) With A Company Match
• Health Insurance (Medical, Dental, and Vision Options)
• FSA