Marketing

Best Home Health Providers, Inc.; Shasta Lake (CA); On-site; USD 110,000 - 150,000; Full time

Benefits offered by this job

Generous PTO Policy

Wellness Days

Paid Sick Days

Paid Bereavement Leave

Skills Training & Development

Company Social Events

Referral Bonus

401(k) With A Company Match

Health Insurance (Medical, Dental, and

Vision Options)

FSA

Job summary

Best Home Health Providers, Inc. is seeking a Marketing/Community Relations Director to lead marketing and sales efforts, manage the marketing/sales team, and cultivate relationships with referral sources and payers.

You will negotiate contracts, ensure regulatory compliance, and partner with leadership on budgets and growth plans while guiding market strategy and service expansion.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related field required.
• Master’s degree preferred.
• Three years of healthcare marketing management experience required, with home care experience preferred.
• Sales experience is a plus.

Responsibilities

• Direct daily marketing operations and implement marketing and sales initiatives.
• Develop marketing plans and promotional strategies to meet volume goals.
• Recruit, supervise, and manage the marketing/sales team.
• Establish relationships with referral sources, customers, community partners, and payers.
• Negotiate contracts and pricing with managed care organizations and other payers.
• Ensure compliance with anti-kickback rules and marketing regulations.
• Collaborate on annual volume projections, budgets, and resource allocation.
• Monitor market conditions, payer groups, and competitors.
• Strengthen perception of Best Home Health Providers, Inc. as a high-quality service provider.
• Identify opportunities for new or improved services based on customer needs.
• Report on the cost-effectiveness of marketing efforts.

Skills

Marketing

Leadership

Negotiation

Public relations

Communication

Education

Bachelor's degree in Marketing/Business Administration or related field

Master's degree preferred

Job description

The Marketing/Community Relations Director leads the organization’smarketing and sales activities. The position manages the marketing/sales team, develops relationships with referral and payer sources, addresses customer needs, negotiates service contracts, and supports organizational growth while ensuring marketing activities comply with applicable laws and regulations.

Responsibilities

• Direct daily marketing operations and implement marketing and sales initiatives.
• Develop marketing plans and promotional strategies to meet budgeted volume goals.
• Recruit, orient, supervise, and manage the marketing/sales team.
• Establish and maintain relationships withreferral sources, customers, community partners, and payers.
• Negotiate contracts and service pricing with managed care organizations, government agencies, insurance Case Managers, and other payers.
• Ensure marketing staff comply with requirements concerninganti-kickback rules, lawful gifts and services, patient solicitation, and accurate marketing materials.
• Partner with the Executive Director/Administrator on annual volume projections, marketing budgets, and resource allocation.
• Conduct ongoing market assessments and maintain knowledge of payer groups, referral sources, government agencies, competitors, and community resources.
• Strengthen perceptions of Best Home Health Providers Inc as ahigh-quality service provider.
• Participate in strategic planning and identify opportunities for new or improved services based on customer needs.
• Monitor and report thecost-effectiveness of marketing efforts.

The position requires aBachelor’s degree in Marketing, Business Administration, or a related field, with a Master’s degree preferred. Candidates should have at leastthree years of healthcare marketing management experience, preferably involving home care operations; at least one year of sales experience is preferred.

Successful candidates should demonstrate supervisory ability, business-management knowledge, strong communication, negotiation, and public-relations skills, and the ability to market assertively while interacting tactfully with customers and the community. The role also requiresautonomy, organization, assertiveness, flexibility, and cooperation.

• Generous PTO Policy
• Wellness Days
• Paid Sick Days
• Paid Bereavement Leave
• Skills Training & Development
• Company Social Events
• Referral Bonus
• 401(k) With A Company Match
• Health Insurance (Medical, Dental, and Vision Options)
• FSA