21 Nov 2025 Community Liaison—Marketer

Appliedhospice; Sacramento (CA); On-site; USD 65,000 - 100,000; Full time

Job summary

Applied Healthcare Solutions, Inc. is seeking a Director of Marketing to lead all marketing and sales operations in a healthcare setting, including managing the marketing staff, building relationships with referral sources, and negotiating contracts with payers.

The role requires strategic planning, market assessments, and cost management to meet budgeted volume projections. A strong background in healthcare marketing and staff leadership is essential for success.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related field.
• Minimum three years’ experience in healthcare marketing management.
• At least one year experience in sales preferred.
• Ability to supervise and direct professional and administrative personnel.
• Strong negotiation and public relations skills.

Responsibilities

• Directs daily marketing operations and oversees marketing/sales initiatives.
• Ensures compliant marketing practices per laws and regulations.
• Negotiates service contracts with payers and managed care organizations.
• Assists in budgeting and resource allocation for the marketing department.
• Develops comprehensive marketing plans to achieve volume projections.
• Maintains relationships with referral sources and payer networks.
• Recruits and manages the marketing/sales team.
• Builds positive perceptions of the organization in the community.

Skills

Supervisory skills

Negotiation

Public relations

Communication

Business acumen

Autonomy

Organizational skills

Education

Bachelor’s degree in Marketing or related field

Master’s degree preferred

Job description

Company: Applied Palliative and Hospice Services, Inc., Applied Healthcare Solutions, Inc.

Job Type: Full-time

Salary: $65,000.00 to $100,000.00 / Annual Estimate (Plus Bonus)

About The Role:

Responsible for managing all aspects of organization marketing/sales including managing the
members of the marketing/sales team, establishing and maintaining positive relationships with
customers and referral sources, responding to customer requests and concerns, and
negotiating service contracts with managed care organizations, government agencies, and other
payers.

Key Responsibilities:

• Directs all daily marketing operations including providing direct oversight of the
  establishment and implementation of marketing/sales initiatives.
• Assures that staff understand and adheres to all laws, statutes and regulations regarding
  anti-kickback, lawful marketing activities (gifts and services), patient solicitation, and
  accurate marketing materials.
• Ensures maximum third party reimbursement through effective negotiation of service
  contracts with managed care organizations, government agencies, and other payers.
• Assists the Executive Director/Administrator in establishing organization volume projections
  in the annual budget and in establishing allocations for the marketing department. Monitors
  allocation of resources according to budgetary limitations.
• Continuously conducts market assessments and develops a comprehensive marketing plan
  designed to meet budgetary volume projections.
• Employs marketing and promotional initiatives to achieve budgetary volume projections.
• Establishes and maintains positive working relationships with current and potential referral
  and payer sources.
• Negotiates service pricing with insurance Case Managers and other payers within
  established financial and credit parameters.
• Recruits, selects, orients, and directly manages members of the marketing/sales team.
• Builds and monitors community, customer, payer and patient perceptions of Applied
  Healthcare Solutions, Inc. as a high quality provider of services.
• Provides leadership in strategic planning including identifying opportunities for additional or
  improved services to address customer needs.
• Maintains comprehensive working knowledge of Applied Healthcare Solutions, Inc. markets
  including government agencies, major payer groups, key referral sources, and competitor’s
  market positioning.
• Maintains comprehensive working knowledge in the field of marketing and shares
  information with appropriate organization personnel.
• Maintains comprehensive working knowledge of community resources and assists
  customers in accessing community resources should services not be provided by Applied
  Healthcare Solutions, Inc.
• Monitors and reports cost-effectiveness of marketing efforts

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or related field; Master’s degree preferred.
• At least three years’ experience in health care marketing management, preferably in home care operations. At least one year experience in sales is preferred.
• Demonstrated ability to supervise and direct professional and administrative personnel.
• Ability to market aggressively and deal tactfully with customers and the community.
• Knowledge of corporate business management.
• Demonstrates excellent communications, negotiation, and public relations skills.
• Demonstrates autonomy, organization, assertiveness, flexibility and cooperation in performing job responsibilities.