Marketing

Tisun Beauty; Charlotte (NC); On-site; USD 45,000 - 60,000; Full time

Benefits offered by this job

Competitive salary

Employee discounts on beauty products

Opportunities for career growth

Dynamic and collaborative work环境

Job summary

Tisun Beauty in Charlotte is seeking a Marketing Specialist to drive brand awareness and sales through integrated marketing campaigns. You will craft strategies, create content, and manage digital channels to engage customers.

The ideal candidate has a background in marketing, a passion for beauty trends, strong writing, and analytical skills to optimize campaigns. Join a dynamic team focused on growth and collaboration.

Qualifications

• Bachelor's degree or equivalent in marketing/communications/business.
• Proven marketing experience, preferably in beauty/retail.
• Strong knowledge of digital marketing channels (social, email, SEO, PPC).
• Excellent written and verbal communication skills.
• Creative thinker with passion for beauty/fashion trends.
• Analytical mindset to interpret data and apply insights.
• Proactive and able to work independently and in a team.
• Proficiency with design tools such as Adobe Creative Suite is a plus.

Responsibilities

• Develop and implement comprehensive marketing campaigns to promote products and brand.
• Create engaging content for social media, email newsletters, website, and ads.
• Manage social media accounts including posting, responses, and performance analysis.
• Collaborate with sales to develop promotions and campaigns to drive foot traffic and sales.
• Conduct market research to identify trends and competitive insights.
• Monitor campaign performance and optimize based on data-driven insights.
• Build relationships with influencers and partners to expand reach.
• Stay up-to-date with industry trends and best practices in marketing.

Skills

Marketing strategy

Digital marketing

Content creation

Social media management

SEO & PPC

Data analysis

Communication

Education

Bachelor's degree in Marketing/Communications/Business

Tools

Adobe Creative Suite

Job description

We are seeking a talented and dynamic Marketing Specialist to join our team. The ideal candidate will be passionate about the beauty industry, creative in their approach to marketing, and have a strong understanding of digital marketing strategies. As a Marketing Specialist, you will be responsible for developing and executing marketing campaigns to drive brand awareness, increase customer engagement, and ultimately boost sales.

Responsibilities

• Develop and implement comprehensive marketing strategies to promote our products and brand.
• Create engaging content for various marketing channels, including social media, email newsletters, website, and advertising campaigns.
• Manage our social media accounts, including planning and scheduling posts, responding to comments and messages, and analyzing performance metrics.
• Collaborate with the sales team to develop promotional offers and campaigns to drive foot traffic and increase sales.
• Conduct market research to identify trends, customer preferences, and competitive analysis.
• Monitor and analyze the performance of marketing campaigns and initiatives, and make data-driven recommendations for optimization.
• Build and maintain relationships with influencers, bloggers, and other partners to expand our reach and drive brand awareness.
• Stay up-to-date with industry trends, emerging technologies, and best practices in marketing.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or related field.
• Proven experience in marketing, preferably in the beauty or retail industry.
• Strong understanding of digital marketing channels, including social media, email marketing, SEO, and PPC advertising.
• Excellent written and verbal communication skills, with the ability to create compelling and engaging content.
• Creative thinker with a passion for beauty and fashion trends.
• Analytical mindset with the ability to interpret data and insights to inform marketing strategies.
• Proactive and self-motivated, with the ability to work independently and as part of a team.
• Proficiency in graphic design and content creation tools (e.g., Adobe Creative Suite) is a plus.

Benefits

• Competitive salary
  
• Employee discounts on beauty products
• Opportunities for career growth and advancement
• Dynamic and collaborative work environment