Marketer

Pavago; United States; Remote; USD 60,000 - 100,000; Full time

Job summary

Pavago is seeking a hands-on marketer to work directly with the owner across a small portfolio of U.S.-based businesses, including home services, a medical billing company, and a wealth management firm. The role requires building and executing the marketing plan rather than delegating to others.

The ideal candidate will run organic campaigns, craft hyper-local strategies, and switch between diverse business contexts while driving growth and reducing customer acquisition cost.

Qualifications

• Experience running organic marketing campaigns (email, SMS/text, newsletters, CRM-based marketing).
• Experience marketing for local or small businesses; not focused on large national campaigns.
• Ability to develop and execute marketing plans hands-on across multiple businesses.

Responsibilities

• Plan and run organic marketing campaigns (email, SMS, newsletters) for existing databases.
• Build hyper-local marketing strategies with zip-code targeting and grassroots tactics.
• Help reduce customer acquisition costs by increasing repeat business from past customers.
• Adapt marketing approach across different business types—from local home services to a nationwide medical billing company.
• Work independently across multiple, unrelated businesses and switch contexts as needed.

Skills

Organic marketing campaigns

Local/small business marketing

Hands-on execution

Multi-project management

Paid marketing

Job description

Job Description Employment Type: Full-Time (40 hrs/week), Monday–Friday Location: Remote — open to candidates in Latin America or South Africa

About the Role

We're looking for a hands‑on marketer to work directly with the owner of a small portfolio of U.S.-based businesses, including a home services company, a medical billing company, and a wealth management firm. This is not a \"set the strategy and hand it off\" role — we need someone who can build the marketing plan and execute it themselves.

What You'll Do

• Plan and run organic marketing campaigns: email marketing, text/SMS marketing, newsletters, and promotions to existing customer databases
• Build hyper‑local marketing strategies for a local home services business — including community and zip‑code‑level targeting and grassroots/guerrilla marketing tactics
• Help reduce customer acquisition costs by increasing repeat business from past customers rather than paying to reacquire the same customers through paid search
• Adapt marketing approach across different business types — from a hyper‑local home services business to a nationwide medical billing company
• Work independently across multiple, unrelated businesses and switch context between them as needed

What We're Looking For

• Proven experience running organic marketing campaigns (email, SMS/text, newsletters, database/CRM‑based marketing)
• Experience marketing for a local or small business is a strong plus — this role is not about big national brand campaigns
• Someone who can both develop marketing strategy and execute it hands‑on (we're not looking for a strategist who hands off execution to someone else)
• Comfortable managing multiple projects across different companies at once
• Prior experience working with U.S.-based clients/employers preferred
• Experience with paid marketing (Google Ads, Google LSA, paid social)

Schedule

Full‑time, Monday–Friday, aligned with U.S. business hours.

Application Process

Shortlisted candidates will be asked to submit a short one‑way video introduction covering their background, communication style, and relevant experience before moving to the interview stage.