Marketing/Business Development Director

YourFleece.com; Los Angeles (CA); Hybrid; USD 48,000 - 103,000; Full time

Benefits offered by this job

Flexible schedule

Health insurance

Paid time off

Job summary

YourFleece.com in Los Angeles is seeking a hands-on marketing and business development professional to drive growth. You will lead strategic initiatives, guide agencies managing ads, execute email campaigns, and create compelling content across channels with minimal supervision.

We value honesty, self-motivation, and relationship building. This role offers flexibility, room to grow as we scale, and a culture that rewards proactive, smart contributors who can own outcomes and report on

Qualifications

• Proven experience developing and implementing marketing strategies for growth.
• Experience managing performance channels (PPC, SEO, social ads) and email campaigns.
• Strong copywriting and content creation skills for multiple channels.
• Familiarity with Google Analytics and basic website editing or landing page creation.

Responsibilities

• Develop and implement strategic marketing plans and campaigns to drive brand awareness and generate leads.
• Manage and optimize performance marketing channels, including PPC, SEO, social media advertising, and email marketing.
• Collaborate with cross-functional teams to create compelling content for various marketing channels.
• Monitor and analyze campaign performance metrics to optimize marketing efforts.
• Manage the marketing budget and allocate resources effectively.

Skills

Marketing strategy

Performance marketing

Copywriting

Lead generation

Email marketing

Content creation

Market research

Budget management

Tools

Google Analytics

Marketing automation platforms

Job description

Hey there, before you get down to the template for a marketing job provided by Indeed, here’s a quick explanation of the gig:

We’re a small business located in Los Angeles, we sell fabric online and have a warehouse east of downtown. We’ve been around for over 15 years, and are a very small but successful family style operation. We’ve grown organically over the years, and have gotten to the point where we need someone to help us grow! We’re the opposite of the corporate vibe, which we like, but that also requires a very specific kind of person for our team. Think self starter, able to work with minimal micromanaging, experienced and motivated, honest, etc, etc. This could work for someone who works freelance for a couple of companies and wants to take us on, or as someone who wants to be hired full time and just work for us. There really is a lot of room to grow, we don’t mind paying you more if you’re helping us earn more revenue. Most importantly we need someone trustworthy, smart, motivated, able to maintain relationships and work well with others, and of course with the general skill set of a marketing and business development. We currently employ agencies to manage our ads, so we need someone who can really guide them as well as do email campaigns and other forms of marketing (social media a plus!). We’re already a thriving business, but there’s so much more we can be doing, and we need someone to help take us to the next level. This won’t be a cookie cutter gig with clearly defined responsibilities, you’ll have to be super flexible and figure a lot out on your own. We have a couple of websites as well as stores on Amazon and Etsy, etc.

If this is a good fit for you it should start to resonate, but obviously there’s a lot more to discuss. A very high priority is working with someone who we like and who likes us, we’re a bunch of nice people just trying to run a company in a ethical yet profitable way. Must live in the Los Angeles area and be able to meet up in person sometimes and come to our warehouse too. Job can be MOSTLY remote, or if better for you we have office space you can come to every day. You wouldn’t have to work weekends generally speaking, but again some flexibility is desired.

Thanks for your interest!

Responsibilities

• Develop and implement strategic marketing plans and campaigns to drive brand awareness and generate leads
• Manage and optimize performance marketing channels, including PPC, SEO, social media advertising, and email marketing
• Collaborate with cross-functional teams to create compelling content for various marketing channels
• Monitor and analyze campaign performance metrics to optimize marketing efforts
• Manage the marketing budget and allocate resources effectively

Experience

• Proven experience in developing and implementing successful marketing strategies
• Proficiency in using marketing automation platforms and tools
• Strong knowledge of performance marketing channels and tactics
• Proficient in using Google Analytics
• Basic skills for website edits or creating landing pages
• Excellent copywriting skills for crafting compelling messaging across different channels
• Experience in conducting market research and competitor analysis
• Familiarity with advertising principles and best practices
• Ability to manage budgets effectively and allocate resources efficiently

Job Types

Full-time, Part-time, Contract

Pay

$35.00 – $75.00 per hour

Expected hours

15 — 40 per week

Benefits

• Flexible schedule
• Health insurance
• Paid time off

Schedule

• Choose your own hours
• Monday to Friday

Ability to Relocate

• Los Angeles, CA 90040: Relocate before starting work (Required)
• Work Location: Hybrid remote in Los Angeles, CA 90040