Community Marketing Manager

Always Best Care Senior Services; New Berlin (WI); On-site; USD 45,000 - 65,000; Full time

Job summary

Always Best Care Senior Services seeks a Community Marketing Manager in New Berlin, WI. The role involves building relationships with community organizations and referral partners to enhance the awareness of services provided by the company.

Your main responsibilities include planning community outreach events, managing local marketing efforts, and maintaining a robust social media presence. The ideal candidate will have strong communication skills, marketing proficiency, and experience in community management, and will need to travel locally as part of their duties.

Qualifications

• Ability to build partnerships with local organizations and stakeholders.
• Experience in senior services or healthcare is preferred.
• Comfort using social media platforms for business marketing.

Responsibilities

• Build and nurture relationships with referral partners and organizations.
• Manage local marketing campaigns and attend community events.
• Oversee social media presence and track marketing activities.

Skills

Strong Communication skills

Experience in Community Management

Proficiency in Marketing

Sales skills

Organizational skills

Familiarity with CRM tools

Education

Associate’s or Bachelor’s degree in Marketing, Communications, Business

Job description

Company Description

Always Best Care Senior Services has been supporting families with non-medical in-home care services since 1996. The organization is dedicated to delivering exceptional care in uplifting environments, with a strong focus on compassion, dignity, and respect. Care Coordinators have supported more than 25,000 seniors nationwide, providing personalized guidance and resources. Team members join a mission-driven organization that values collaboration, integrity, and high-quality service for older adults and their families.

Role Description

The Community Marketing Manager is a full-time role based in New Berlin, WI. This role is responsible for building and nurturing relationships with referral partners, community organizations, senior living communities, and local businesses to increase awareness of Always Best Care’s services. Daily responsibilities include planning and attending community events, presentations, and outreach activities; managing local marketing campaigns; and supporting sales efforts to drive inquiries and referrals. The person in this role will oversee social media and local digital presence, ensuring consistent messaging aligned with brand standards. Additional tasks include tracking marketing and outreach activities, reporting on results, collaborating with care and operations teams, and representing the organization in a professional, compassionate manner.

Qualifications

• Strong Communication skills, including clear verbal presentations, active listening, and professional written communication.
• Experience in Community Management and building partnerships with local organizations, referral sources, and stakeholders.
• Proficiency in Marketing and Social Media Marketing, including planning campaigns, managing content, and analyzing basic performance metrics.
• Sales skills for generating leads, conducting outreach, following up on inquiries, and supporting the conversion of prospects into clients.
• Previous experience in senior services, healthcare, or related community-based services is preferred.
• Ability to work on-site, travel locally for events and meetings, and maintain a reliable mode of transportation.
• Strong organizational skills, time management, and attention to detail in tracking activities and results.
• Comfort using basic CRM tools, office software, and social media platforms for business purposes.
• High level of professionalism, empathy, and cultural sensitivity when working with older adults and their families.
• Associate’s or Bachelor’s degree in Marketing, Communications, Business, or a related field preferred OR equivalent relevant experience.

Requirements

• Must have your own vehicle, valid driver's license, and auto insurance
• Must feel be able to travel throughout Milwaukee and Waukesha County areas
• Must be available to work outside of work hours, in relation to events pertaining to the position that may take place outside of typical work hours.