Market Research Analyst II

Bloomberg Industry Group, Inc.; Arlington (VA); On-site; USD 105,000 - 140,000; Full time

Job summary

Bloomberg Industry Group is seeking a Market Research Analyst II to design and execute analytics that inform pricing, packaging, and go-to-market plans. You will partner with product and business teams to guide decisions using data-driven insights.

You will lead analytics projects end to end, automate data workflows, and apply text mining/AI-assisted analysis to customer feedback, delivering clear visuals and actionable recommendations to cross-functional leaders.

Qualifications

• 5+ years of experience in business analytics, data analytics, or market research.
• Experience leading analytical projects and market research programs.
• Proficiency with SQL, Excel, Python or R for data prep and analysis.
• Experience with Tableau or Power BI for dashboards and reporting.
• Excellent visualization, storytelling and stakeholder management skills.

Responsibilities

• Lead analytics projects end to end from defining business questions to delivering insights.
• Build and automate workflows integrating customer, product usage and sales data.
• Lead text mining and AI-assisted analysis of customer feedback to identify insights.
• Communicate findings through visualizations, reports and presentations for stakeholders.
• Partner with strategy, product analytics, managers and researchers to prioritize customer discovery insights.

Skills

SQL

Excel

Python

R

Tableau

Power BI

Data visualization

Stakeholder management

Tools

Tableau

Power BI

Job description

As a Market Research Analyst II, you’ll contribute to the design and execution of commercial strategies that grow revenue and market share. You’ll partner with product and business teams to shape pricing, packaging, and go-to-market plans, using data and insights to guide decisions.

What you will do

• Lead analytics and visualization projects end to end, from defining business questions and data requirements to delivering validated insights and actionable recommendations.
• Build and automate workflows that integrate customer, prospect, product usage, and business data to streamline sample development, Voice of Customer (VoC) analysis, and recurring reporting.
• Lead text mining and AI-assisted analysis of Gong conversations and other customer feedback to identify emerging needs, competitive insights, and purchase barriers.
• Communicate findings through clear visualizations, reports, and presentations that help stakeholders monitor customer experience and business performance and understand business implications and data limitations.
• Partner with strategy leads, product analytics teams, product managers, and user researchers to identify and prioritize customer discovery needs and share insights across the organization.

You need to have

• 5+ years of experience in business analytics, data analytics, market research, customer insights, business intelligence, or a related role.
• Demonstrated experience leading analytical projects and familiarity with market research and VoC programs, including sample development, analysis, and insight generation.
• Proficiency in tools such as SQL, Excel, Python, R, or similar technologies for preparing and analyzing data, and Tableau, Power BI, or similar tools for dashboards and recurring reporting.
• Strong quantitative and qualitative analytical skills, with the ability to identify patterns, understand customer differences, and draw sound conclusions while recognizing data limitations.
• Experience using text mining or AI-assisted tools to analyze customer feedback and validate themes and supporting evidence.
• Strong visualization, presentation, storytelling, and stakeholder management skills, with the ability to translate complex findings into actionable recommendations for cross-functional teams and senior leaders.
• Strong project management, attention to detail, and collaboration skills, with the ability to manage competing priorities, proactively resolve data issues, and work effectively in a fast-paced, matrixed environment.

Compensation Range: $105,000.00-$140,000.00 Placement in the salary range will be decided upon completion of the interview process. Salary determination will be determined based on factors including but not limited to relevant experience, demonstrated skills related to the requirements of the role, education, certifications, and geographic location.

Equal Opportunity Bloomberg Industry Group maintains a continuing policy of non-discrimination in employment. It is Bloomberg Industry Group’s policy to provide equal opportunity and access for all persons, and the Company is committed to attracting, retaining, developing, and promoting the most qualified individuals without regard to age, ancestry, color, gender identity or expression, genetic predisposition or carrier status, marital status, national or ethnic origin, race, religion or belief, sex, sexual orientation, sexual and other reproductive health decisions, parental or caring status, physical or mental disability, pregnancy or maternity/parental leave, protected veteran status, status as a victim of domestic violence, or any other classification protected by applicable law (“Protected Characteristic”). Bloomberg prohibits treating applicants or employees less favorably in connection with the terms and conditions of employment, in all phases of the employment process, because of one or more Protected Characteristics (“Discrimination”). Bloomberg Industry Group, an affiliate of Bloomberg L.P., is a leading source of legal, tax, regulatory, government, and business information for professionals.