Market Planning Analyst

Dine Brands Global; Pasadena (CA); Hybrid; USD 75,000 - 90,000; Full time

Job summary

Based in Pasadena, Dine Brands Global, Inc. seeks an Analyst, Market Planning to interpret big data and guide real estate development strategy. You will communicate growth opportunities across the system using analytical tools to support decisions.

Responsibilities include market assessments, strategic insights for market penetration, and creating site packages with maps and demographics to inform reviews and forecasts.

Qualifications

• BS/BA degree in Geography/Real Estate/Urban Planning, or equivalent experience.
• Development-related experience in retail/restaurant industry.
• Familiarity with mapping platforms, Salesforce, MicroStrategy.
• Capability to address problems proactively and demonstrate a sense of urgency.
• Capability to work efficiently while prioritizing thoroughness and accuracy.
• Strong interpersonal and teaming skills.
• Strong verbal, written and presentation skills.
• Bold and diverse thinkers welcome!

Responsibilities

• Identify growth opportunities by conducting market and competitive assessments.
• Provide strategic insights to optimize market penetration.
• Deliver high-level summaries that distill complex analysis and insights in simplest form.
• Develop and present compelling market opportunities with appropriate support materials.
• Build new restaurant site packages, with detailed maps, aerials, demographics, competitor trends, and impact analysis, to be presented at review committees.
• Estimate and analyze sales performance of new restaurants to ensure accurate forecasting.
• Liaise with internal and external technology teams to ensure data and mapping software are updated and accurate.
• Maintain strong knowledge of markets and understanding of coverage gaps, trends, and growth opportunities.
• Monitor and analyze competitor activities, market share, and positioning to identify competitive strengths and weaknesses, and develop strategic recommendations.
• Conduct continuous market monitoring and analysis of trends, needs and other key variables; proactively recommend corrective action when appropriate.

Skills

Problem solving

Interpersonal skills

Verbal communication

Presentation skills

Education

Geography/Real Estate/Urban Planning degree

Tools

Salesforce

MicroStrategy

Mapping platforms

Job description

Based in Pasadena, California, Dine Brands Global, Inc. (NYSE: DIN), through its subsidiaries and franchisees, supports and operates restaurants under the Applebee’s Neighborhood Grill + Bar®, IHOP®, and Fuzzy’s Taco Shop® brands. As of December 28, 2025, these three brands consisted of over 3,500 restaurants across 20 international markets. Dine Brands is one of the largest full-service restaurant companies in the world and in 2022 expanded into the Fast Casual segment. For more information on Dine Brands, visit the Company’s website located at www.dinebrands.com.

Job Location Type

Hybrid

The Role

Contributing to Dine Brands’ development growth, the Analyst, Market Planning will interpret big data to guide real estate development strategy through comprehensive analysis, the communication of growth opportunities across the system, and the use of analytical tools that support decision making.

Responsibilities

• Identify growth opportunities by conducting market and competitive assessments
• Provide strategic insights to optimize market penetration
• Deliver high-level summaries that distill complex analysis and insights in simplest form
• Develop and present compelling market opportunities with appropriate support materials
• Build new restaurant site packages, with detailed maps, aerials, demographics, competitor trends, and impact analysis, to be presented at review committees
• Estimate and analyze sales performance of new restaurants to ensure accurate forecasting
• Liaise with internal and external technology teams to ensure data and mapping software are updated and accurate
• Maintain strong knowledge of markets and understanding of Dine’s coverage gaps, target markets, trends, projected home/work/retail growth, competition, and other factors that build promising real estate opportunities
• Monitor and analyze competitor activities, market share, and positioning to identify competitive strengths and weaknesses, and develop strategic recommendations
• Conduct continuous market monitoring and analysis of trends, needs and other key variables; proactively recommend corrective action when appropriate
• Target Salary $75k-90k depending on experience

Skills & Requirements

• BS/BA degree in Geography/Real Estate/Urban Planning, or equivalent experience
• Development-related experience in retail/restaurant industry
• Familiarity with mapping platforms, Salesforce, Microstrategy
• Capability to address problems proactively and demonstrate a sense of urgency
• Capability to work efficiently while prioritizing thoroughness and accuracy
• Strong interpersonal and teaming skills
• Strong verbal, written and presentation skills
• Bold and diverse thinkers welcome!

Equal Employment Opportunity Statement

Dine Brands Global strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, veteran status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other status protected by federal, state, or local law. All employment is decided on the basis of qualifications, merit, and business need.

Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act and/or other applicable laws and regulations in other jurisdictions.

Dine Brands reviews criminal history in connection with a conditional offer of employment. The following is a list of all material job duties which Dine Brands reasonably believes that criminal history may have a direct, adverse, and negative relationship, potentially resulting in the withdrawal of a conditional offer of employment: conduct necessary due diligence on business opportunities and transactions; analyze and handle franchisees’ personal and financial information; and facilitate frequent and close interactions with franchisees and franchisee employees.

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