Market Manager- Charlotte, NC

Bacardi-Martini; Charlotte, Northern (NC, KY); Hybrid; USD 90,000 - 120,000; Full time

Job summary

Bacardi-Martini is seeking a Market Manager to drive sales goals and customer strategy in the Charlotte market. You will manage key accounts, collaborate with distributors, and deliver KPI targets while working with the sales and marketing teams to maximize opportunities.

The role requires strong leadership, excellent communication, and the ability to travel up to 25%. A Bachelor’s degree is preferred, with 5+ years of sales experience in beverages or related industries.

Qualifications

• Bachelor’s degree strongly preferred or related years of sales experience.
• Minimum 5+ years in sales, with 2+ years in on/off premise experience preferred.
• Strong communication, presentation, and relationship-building skills.
• Ability to travel up to 25% and work with distributors and partners.

Responsibilities

• Guide market to achieve sales goals within territory and key accounts.
• Develop customer strategies and business plans with BACARDI resources.
• Maintain top accounts and deliver KPI targets.
• Collaborate cross-functionally and manage budgets effectively.
• Provide market updates and support staffing decisions with partners.
• Hire and develop team members through performance feedback.

Skills

Sales experience

Beverage industry knowledge

Leadership

Communication

MS Office proficient

Travel up to 25%

Education

Bachelor’s degree

Tools

MS Office

Job description

As a Market Manager, you will guide your market to deliver sales goals and objectives within territory and key customer accounts with excellence. You will gain exposure to different elements of the sales and marketing organization to develop and execute customer strategies and business plans. You will also maintain an account list of top influential accounts in your market and deliver KPI goals.

ABOUT YOU

You are an inspiring leader and owner of your market putting the customer and consumer at the heart of everything you do to achieve sales goals and objectives leaving a long-lasting impact.

You are an important day-to-day face of Bacardi towards the distributors, customers, and agency partners (ambassadors or event staff) in your dedicated territory and will act as the key contact for those customers, driving new business and maintaining sustainable long-lasting relationships. You are passionate, driven, confident and collaborative – combining commercial acumen, creative flair and collaboration. You will be based in Charlotte, NC.

RESPONSIBILITIES - WITH OUR CONSUMER AT THE HEART YOUR KEY FOCUS WILL BE

• Collaborate cross-functionally utilizing Bacardi resources and distributor partnerships to achieve maximize performance and sales efforts by achieving increased volumes while building long lasting business opportunities in your market and account universe
• Development and strengthening relationships with key customer accounts to develop customer strategies and plans that translate into “win/win” scenarios through impactful presentations and evaluating return on investments
• Manage your budget effectively and efficiently by applying thoughtful financial decisions to increase profitability and demonstrating strong financial acumen with an understanding of retail finances, pricing, and logistics
• Provide market and competitive brand updates to the commercial team to include timely and accurate communication of changing field conditions that may affect volumes as well as staffing changes at distributors and competitors
• Engage with Regional Director and Human Resources to hire and develop successful team members through engaging Let’s Talk discussions on specific primo performance feedback evaluating against sales forecasts and KPI goals and provide guidance in achieving career goals
• Collaboration and Coordination with Distributor, Advocacy Managers and Brand Marketing
• Survey market to ensure distribution, pricing, POS, displays, programs and more are executed to standard
• Responsible for reviewing overall market performance including Rate of Sale drivers, activations, executions

SKILLS - THE SKILLS AND EXPERIENCE NEEDED TO CREATE YOUR LEGACY
Bachelor’s degree strongly preferred or related years of experience

• 5+ years of sales experiences preferably in the spirits or beverage industry and 2+ years of on/off premise experience preferred
• Demonstrated knowledge of the on and off premise business and the critical business factors that drive and impact customer’s business decisions.
• By living a Founder’s mentality, you are a leader and owner of your market passionate about driving business results.
• You are influential communicator with strong interpersonal skills. You will have opportunities to display excellent written and verbal communication skills while also being relaxed giving presentations in front of small groups of people including executives, Bacardi primos, vendors and customers (both internal and external) at all levels of an organization.
• You are computer proficient working in MS Office Products, including Word, Excel, PowerPoint and Outlook and can use advanced computer functions, including navigating the Internet.
• Ability to travel up to 25%
  

leadership agility

At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.

• Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become
• Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
• People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
• Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
• Mental Agility:You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with