State Manager – Alabama & Mississippi

5280 Bacardi U.S.A. Inc.; United States; Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

Competitive Pay Package

Paid Time Off

Retirement/Pension Plan

Health & Wellbeing

Employee Assistance Programs

Job summary

Bacardi U.S.A. Inc. seeks a State Manager to articulate the brand vision and drive market strategy with broker/distributor management and strategic accounts.

You will lead, guide, and develop a successful sales team to drive results through actionable strategies, plans and programs. You will serve as the primary contact for local distributor leadership and partners, and lead business management. You will oversee comprehensive planning, forecasting, and execution to maximize profitability while

Qualifications

• 5+ years field sales experience, preferably in spirits/beverage
• Supervisory/management experience with a proven track record of building winning teams
• Strong ability to develop relationships with key accounts and distributors and communicate KPI progress

Responsibilities

• Develop, implement and achieve fiscal year sales goals for the market
• Lead quarterly/annual planning with franchise distributors and identify opportunities
• Oversee distributor management: KPI monitoring, pricing, orders, shipments, and POS
• Coach and develop direct and indirect reports to achieve market goals
• Build relationships with top on/off-premise accounts and franchise distributors
• Deliver data-driven selling presentations and communicate brand strategies to distributors
• Conduct market analyses and report progress to Regional Director
• Own region P&L and produce forecasts to improve profitability
• Demonstrate strong understanding of market pricing and competitive landscape

Skills

Field sales leadership

Strategic partnerships

People development

Financial acumen

Education

Bachelor’s degree in Business Management

Tools

MS Office

Job description

YOUR OPPORTUNITY

As a State Manager you are responsible for articulating Bacardi’s vision and roadmap in your designated state/region through development and execution of market strategy to achieve maximum performance with broker/distributor management and relationship building with strategic accounts. You will lead, guide, and develop a successful sales team to drive results through actionable strategies, plans and programs. You will serve as the primary contact for local distributor leadership and partners, and lead business management.

ABOUT YOU

You are a fearless leader who consistently puts forward a Do The Right Thing mentality for Bacardi brands, brokers, distributors, customers, and consumers. You are a cultivator of strategic partnerships and developer of people to achieve goals and objectives.

RESPONSIBILITIES

• WITH OUR CONSUMER AT THE HEART YOUR KEY FOCUS WILL BE Develop, implement, and achieve fiscal year sales goals for specific market focused on tactics and set Action Plans Develop, implement, and execute sales programs and pricing strategy as well as review monthly account performance, including Revenue and Value Creatio.
• Conduct quarterly and annual planning and review meetings with Franchise distributors to actively identify areas of market opportunity and address accordingly.
• Ongoing distributor management responsibilities including monitoring of KPI’s, price points (including competitive set), orders, shipments, samples, training, and POS management.
• Supervise and Develop Direct Reports & provide guidance and direction to indirect reports (Influencers & Ambassadors) to ensure collaboration to achieve market goals & objectives.
• Build and maintain close working relationships with the top off & on-premise accounts, both regional chains and independents.
• Build and maintain close working relationships with Franchise Distributors (CDI / Brescome & 3 others) and Management personnel.
• Deliver fact-based selling presentations & Monthly GSMs as a way to communicate BUSA objectives / brand strategies and keep brands at the forefront at Multiple Franchise Distributors (CDI/Brescome and 3 others).
• Conduct quarterly market analysis surveys/KPI audits in all major markets, as well as provide weekly/monthly reports and status/accomplishments recap to the Regional Director.
• Take accountability and full ownership of your region’s P&L and produce effective forecasting to increase profitability and demonstrate a strong understanding of value chain economics.
• Demonstrate strong financial acumen with an understanding and ownership of the marketplace pricing, structure, and strategy.
• Analyze and understand the competition. Stay informed on key competitor offerings that may affect volumes as well as staffing changes at distributors and competitors.

SKILLS - THE SKILLS AND EXPERIENCE NEEDED TO CREATE YOUR LEGACY

Bachelor’s degree in Business Management, or related area. Ideally you will have 5+ years field sales experience, preferably in the Spirits and/or Beverage industry. Ideally you will have supervisory/management experience and positive track record of developing winning teams. Ability to create, maintain and build long lasting relationships with key accounts, distributors, vendors & cross-functional teams. Demonstrated track record of performance and delivery against KPI’s and annual goals & targets With a Founder’s mentality, you demonstrate exceptional financial acumen and decision making to achieve results. You are influential and excellent communicator with strong interpersonal skills. You will have opportunities to display excellent written and verbal communication skills while also being relaxed, giving presentations in front of small groups of people including executives, distributor partners, Bacardi Primos, vendors and customers (both internal and external) at all levels of an organization. You are computer proficient working in MS Office Products, including Word, Excel, PowerPoint, and Outlook and can use advanced computer functions, including navigating the Internet.

LEADERSHIP AGILITY

At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.

• Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become.
• Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others.
• People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance.
• Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
• Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with.
• Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience.

Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person’s identity. U.S. applicants have rights under Federal Employment Laws.

Perks of Working for us

At Bacardi, we are committed to providing our Primos (employees) with a comprehensive Total Rewards package of compensation, benefits, incentives, allowances, well-being, and much more to meet the needs of themselves and their families. It goes beyond just Cash! The total rewards program is based on pay for performance, whereby the incentive programs are linked to company and individual performance.

• Compensation, Paid Time Off & Retirement: Competitive Pay Package
• Competitive Holiday/Paid Time Off, plus additional days offered ( i.e., volunteer day, allowing you to give back to the community)
• Retirement/Pension Plan
• Health & Wellbeing Medical, Critical Illness, and Life Insurance
• Employee Assistance Programs Best-in-class, family-friendly, and inclusive leave policies

Additional Benefits The benefits /perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change. Some benefits may be subject to an employee contribution. Some benefits may be fully or partially subsidized. Incentive plans are linked to the nature of your employment and can vary based on region, market, function or brand.

Join a world-class team.

Recognized by Forbes as one of the World's Best Employers 2025 We are a family-owned spirits company with more than 160 years and seven generations of heritage. Our portfolio boasts more than 200 brands and labels including icons of today and of tomorrow. You could be part of this legacy. Are you ready to unleash your potential?

Bacardi is the world´s largest privately-held international spirits company. More than 8,000 people across the globe work toward a common purpose to Make Moments Matter. At Bacardi we are guided by our 3Fs culture of being Fearless, treating each other like Family, and having a Founders mentality. And have plenty of fun along the way!