Market Research & Insights Lead

Yamaha Motor Corporation, USA; Kennesaw (GA); On-site; USD 75,000 - 95,000; Full time

Job summary

Yamaha Motor Corporation, USA is hiring a Market Research Manager for their Kennesaw, GA location. The role involves conducting market research, data analysis, and developing insights for product planning and marketing strategies.

Candidates should have a BA/BS in Marketing or related fields and 3-5 years of relevant experience. Key responsibilities include planning research projects, developing actionable reports, and effective communication with stakeholders.

Qualifications

• 3-5 years of professional market research or data analysis experience.
• Experience using analytical and survey tools.
• Ability to independently manage research projects.

Responsibilities

• Plan and execute quantitative and qualitative market research projects.
• Support the Yamaha Marine Customer Experience Program.
• Develop actionable research reports and dashboards.
• Communicate research findings effectively to stakeholders.

Skills

Quantitative and qualitative market research

Data analysis

Reporting and presentation skills

Strong curiosity and problem-solving

Stakeholder communication

Education

BA/BS in Marketing, Statistics, Business, Economics or related field

Advanced degree (MA/MS/PhD)

Tools

Qualtrics

SPSS

Tableau

Power BI

Job description

Yamaha Motor Corporation, USA is hiring a Market Research Manager for their Kennesaw, GA location. The role involves conducting market research, data analysis, and developing insights for product planning and marketing strategies.

Candidates should have a BA/BS in Marketing or related fields and 3-5 years of relevant experience. Key responsibilities include planning research projects, developing actionable reports, and effective communication with stakeholders.