Market Engagement & Communications Lead

Growth For Impact; Berkeley (CA); On-site; USD 110,000 - 170,000; Full time

Job summary

Growth For Impact is seeking a marketing professional to design, launch, and execute campaign messaging for startups, corporate buyers, and funding partners. You will educate portfolio startups on commercialization offerings and drive enrollment in mapping exercises and workshops.

You will develop messaging toolkits to translate milestones into enterprise value, tailor campaigns to utilities and OEMs, and market events to engage decision-makers.

Qualifications

• 5+ years of experience in market engagement marketing, communications, or multi-stakeholder storytelling.
• Experience designing messaging for startups to enterprise buyers.
• Strong ability to translate technical milestones into customer value propositions.

Responsibilities

• Design, launch, and execute campaign messaging for startups, corporate enterprise buyers, and external funding partners.
• Design targeted campaigns to educate portfolio startups on commercialization offerings.
• Drive high startup enrollment and participation in mapping exercises, clinics, reverse pitches, and workshops.
• Develop messaging toolkits and guides to translate milestones into value propositions for enterprise buyers.
• Tailor messaging campaigns to utilities, OEMs, developers, and procurement agencies.
• Market program event offerings to secure decision-maker attendance and participation from off-takers.
• Frame program value around risk reduction, pilot readiness, and access to pre-vetted tech solutions.
• Conduct structured outreach and interviews with corporates and customers to assess need and interest.

Skills

Market engagement marketing

Job description

ROLE

• – Design, launch, and execute campaign messaging for startups, corporate enterprise buyers, and external funding partners
• – Design targeted campaigns to educate portfolio startups on the value of new commercialization offerings
• – Drive high startup enrollment and participation in customer mapping exercises, corporate adoption clinics, reverse pitches, and workshops
• – Develop messaging toolkits and guides to help founders translate technical milestones into customer‑centric value propositions for enterprise buyers
• – Develop messaging campaigns tailored to utilities, OEMs, developers, and procurement agencies
• – Market program event offerings to secure decision‑maker attendance and participation from off‑takers
• – Frame program value propositions around corporate risk reduction, pilot readiness, and access to pre‑vetted tech solutions
• – Conduct structured outreach and interviews with corporates and customers to assess need and interest in working with portfolio startups
• – Craft the core narrative for the commercialization initiative, positioning the program as a bridge between early‑stage innovation and market adoption
• – Package market research, commercial matches, and joint development agreements into case studies, reports, and presentations
• – Author storytelling assets for funding partners and prospective sponsors to demonstrate program impact and attract future support

REQUIREMENTS

• – 5+ years of experience in market engagement marketing, communications, or multi‑stakeholder storytelling within