Hybrid Market Engagement Lead for Clean Energy Programs

New Energy Nexus; Berkeley (CA); Hybrid; USD 125,000 - 140,000; Full time

Benefits offered by this job

Medical, dental, vision

401(k) with employer contribution

Flexible paid time off

Paid holidays

Job summary

New Energy Nexus California is seeking a Market Engagement and Communications Lead to design, launch, and execute campaigns for startups, enterprise buyers, and funding partners. This hybrid, Berkeley‑based role focuses on CalSEED, CalTestBed, and PowerForward programs and will shape market positioning and storytelling across audiences.

The position requires strong copywriting, campaign architecture, and digital marketing skills, with a track record of translating technical milestones into

Qualifications

• 5+ years of market engagement marketing, communications, or multi‑stakeholder storytelling within climate tech, open innovation, VC, or tech accelerator
• Tailor communications for entrepreneurs, corporates, and institutional funders
• Prior experience in California clean energy or policy ecosystems

Responsibilities

• Design targeted campaigns education portfolio startups on new commercialization offerings
• Drive startup enrollment and participation in customer mapping, adoption clinics, and workshops
• Develop messaging toolkits to translate milestones into value propositions for enterprise buyers
• Develop messaging campaigns for utilities, OEMs, developers, and procurement agencies
• Frame program value around risk reduction, pilot readiness, and access to pre‑vetted tech
• Conduct outreach with corporates and customers to assess need and interest
• Craft the core narrative for the commercialization initiative and publish case studies and reports
• Author storytelling assets for funding partners and sponsors

Skills

Market engagement marketing

Storytelling

Copywriting

Campaign architecture

Digital platforms

Education

Bachelor’s degree or equivalent

Tools

CMS

Marketing automation

Social media tools

Job description

New Energy Nexus California is seeking a Market Engagement and Communications Lead to design, launch, and execute campaigns for startups, enterprise buyers, and funding partners. This hybrid, Berkeley‑based role focuses on CalSEED, CalTestBed, and PowerForward programs and will shape market positioning and storytelling across audiences.

The position requires strong copywriting, campaign architecture, and digital marketing skills, with a track record of translating technical milestones into