Market Development Sales Representative

Dignity Health; Santa Cruz (CA); On-site; USD 53,726 - 79,900; Full time

Job summary

Dignity Health in California is seeking a Market Development Rep to cultivate strategic physician relationships and drive awareness of targeted services and service lines. You will collaborate with senior leadership to grow referrals, address physician needs, and promote hospital offerings across the region.

The role requires strong interpersonal and communication skills, proven relationship-building, and the ability to work independently while aligning with the hospitals’ market strategy.

Qualifications

• Bachelor's degree in Business Administration, Health Administration or related field.
• Progressive sales experience within the context of physician relationships—pharmaceuticals, devices, etc.
• Driver's License: CA, upon hire.
• Excellent interpersonal, human relations, and negotiation skills.
• Excellent written and oral communication skills, including report writing skills required.
• Ability to work independently and throughout the system to solve problems; strong service orientation with sensitivity to physician needs.
• Ability to develop and maintain effective working relationships with physicians and all levels of staff.
• Analytical thinking.
• Computer skills including Microsoft Word, Excel and PowerPoint.

Responsibilities

• Cultivate and sustain strategic relationships with community physicians.
• Drive awareness and interest in targeted services and service lines.
• Collaborate with Hospital CSO and EDMD; work with Senior Team and Program Directors.
• Identify barriers to physician satisfaction and communicate issues to leadership.
• Develop knowledge of service lines to increase physician engagement and service usage.
• Develop and retain referrals and grow growth through sales and marketing.

Skills

Interpersonal skills

Communication skills

Negotiation skills

Analytical thinking

MS Office (Word/Excel/PowerPoint)

Problem-solving

Education

Bachelor's degree in Business Administration/Health Administration

Tools

Microsoft Word, Excel and PowerPoint

Job description

Job Summary and Responsibilities

As our Market Development Rep, you will cultivate and sustain strategic relationships with community physicians, driving awareness and interest in targeted services and service lines, serving as a vital connection point between the medical community and our organization.

Every day you will operate under the direction of the Hospital/Market Chief Strategy Officer (CSO) and the Market Executive Director of Market Development (EDMD), collaborating with Senior Team and Program Directors. You will develop acute knowledge in specified service lines to increase interest and awareness, building existing physician relations and establishing new ones. You will proactively identify barriers to physician satisfaction, communicate issues to leadership, and ensure managed follow-up to address concerns.

To be successful in this role, you will possess exceptional interpersonal, communication, and relationship‑building skills, with a keen understanding of healthcare services and physician needs. You will demonstrate a proactive, results‑oriented approach, assessing market trends, articulating service offerings, and effectively addressing physician feedback. Your strategic thinking and collaboration across leadership levels will be crucial for service line growth and physician satisfaction.

• Works with Provider Relations team to ensure consistent and meaningful sales calls on targeted physicians, rural physicians, and those who have split patient volume practices.
• Develops and maintains direct marketing relationships with hospital's medical staff and regional physicians with a focus on long‑term relationship building, communication, and customer service.
• Understands physician needs within the market and works to develop and increase usage of Dignity Health services by physicians who are split admitters.
• Responsible for developing and retaining referrals from market physicians as well as increasing growth through sales and marketing.
• Support Dignity Health's reputation and branding through education and awareness of the Hospital's services.
• Quickly responds to changes in the marketplace and adapts to the evolving needs of the organization.

Job Requirements

• Bachelor's in Business Administration, Health Administration or related field
• Progressive sales experience within the context of physician relationships—pharmaceuticals, devices, etc.
• Driver's License: CA, upon hire
• Excellent interpersonal, human relations, and negotiation skills.
• Excellent written and oral communication skills, including report writing skills required.
• Ability to work independently and throughout the system to solve problems; strong service orientation with sensitivity to physician needs.
• Ability to develop and maintain effective working relationships with physicians and all levels of staff.
• Analytical thinking.
• Computer skills including Microsoft Word, Excel and PowerPoint.

Where You'll Work

Dignity Health, one of the nation’s largest health care systems, is a 22-state network of more than 9,000 physicians, 63,000 employees, and 400 care centers, including hospitals, urgent and occupational care, imaging and surgery centers, home health, and primary care clinics. Headquartered in San Francisco, Dignity Health is dedicated to providing compassionate, high-quality, and affordable patient-centered care with special attention to the poor and underserved. For more information, please visit our website at www.dignityhealth.org.

Pay Range

$38.86 - $57.80 /hour