Market Development Manager - Retail Wine & Spirits

GALLO; Boston (MA); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Medical and dental coverage

401k plans

Profit sharing

Employee wine shop

Paid company holidays

Job summary

Gallo is seeking a Market Development Manager - Retail Wine & Spirits to lead field-based sales efforts across our wine and spirits portfolio. You will work with distributor teams to expand distribution, drive brand growth, and increase market share in assigned retail accounts.

You’ll analyze market data, identify opportunities, and mentor account teams to execute priorities. This role requires strategic leadership, strong communication, and a passion for building brands in a fast-paced

Qualifications

• Bachelor’s degree with relevant sales experience in wine/spirits or distribution.
• Valid driver's license and safe driving record.
• Travel by air and car as needed to execute job functions.
• Must be 21 years of age or older.
• Required to obtain liquor license as required by state/locality.

Responsibilities

• Partner with distributor teams to drive brand growth in retail wine & spirits.
• Identify opportunities, close performance gaps, and influence monthly priorities.
• Leverage market analysis and strong relationship-building to grow distribution.
• Serve as a Gallo brand ambassador across your territory.

Skills

Leadership

Sales

Time management

Public speaking

Driver's license

Education

Bachelor’s degree + 2 years Gallo winery/distributor sales

Bachelor’s degree + 3 years wine/spirits sales/marketing/distributor

HS diploma + 6 years Gallo winery/distributor sales

HS diploma + 7 years wine/spirits sales/marketing/distributor

Job description

Select how often (in days) to receive an alert:

We’re a family-owned company with a 90+ year legacy, that’s consistently recognized as a Glassdoor “Best Places to Work.” We have 130+ brands in our total alcohol beverage portfolio including wine, malt, spirits, and ready-to-drink beverages. We’re home to the #1 wine and spirits brands in the U.S. - Barefoot Wine & High Noon and are the official sponsors of the NFL, NHL, UFC, and PGA of America.

View our Corporate Values and Mission Statement here.

A Taste of What You’ll Do

Join Gallo as a Market Development Manager - Retail Wine & Spirits and play a key role in driving brand growth across retail accounts. In this field-based sales leadership role, you’ll partner closely with distributor teams to execute strategic sales and marketing initiatives that maximize distribution, increase market share, and elevate the presence of Gallo’s iconic portfolio in the marketplace.

You will work directly with distributor representatives, district managers, and account teams to identify opportunities, close performance gaps, and influence the execution of monthly priorities. Through business insights, market analysis, and strong relationship-building skills, you’ll help shape local strategies while serving as a trusted advisor to distributor partners.

Success in this role requires a strategic mindset, strong leadership capabilities, and the ability to make impactful decisions based on market conditions, competitive activity, and business performance. You’ll leverage technology, support digital and consumer engagement initiatives, motivate teams, and act as a Gallo brand ambassador throughout your territory. If you’re passionate about sales, developing people, and delivering results in a fast-paced environment, this is an opportunity to make a meaningful impact while building your career with an industry leader.

What You’ll Need

• Bachelor’s degree plus 2 years of Gallo winery or distributor sales reflecting increasing levels of responsibility; OR Bachelor’s degree plus 3 years of wine or spirits sales, marketing, restaurant/hospitality, or distributor experience reflecting increasing levels of responsibility; OR High school diploma or State-issued equivalency certificate plus 6 years of Gallo winery or distributor sales experience reflecting increasing levels of responsibility; OR High school diploma or State-issued equivalency certificate plus 7 years of wine or spirits sales, marketing, restaurant/hospitality, or distributor experience reflecting increasing levels of responsibility.
• Candidate is required to have a valid driver’s license, a safe driving record and reliable vehicle (if applicable) at the time of hire. This position will undergo a motor vehicle check (MVR) to confirm a history of safe and responsible driving. If needed, candidate must obtain the appropriate state driver’s license based on the position’s location within 30 days of hire.
• Required to obtain liquor license as required by state/locality.
• Required to travel by air and car in order to execute job functions.
• Required to see, taste, and smell wine and perform wine tastings as part of job functions.
• Required to be 21 years of age or older.
• Required to Travel by air and automobile up to 25% during the course of business.
• Experience demonstrating strong leadership, selling, time management, and public speaking skills.
• Required to travel to company offices, sites, and/or meeting locations for onboarding, training, meetings, and events for development, department needs, and business delivery up to 5% of the time, with or without reasonable accommodation. This may be in addition to travel requirements, if applicable, as listed in this job description.

How You’ll Stand Out

• Bachelor's degree plus 4 years of Gallo winery or distributor sales experience to include a prior rotation as a Spirits Development Specialist, Spirits Development Specialist Sr, Business Intelligence Analyst Sr, Market Development Manager, Market Development Manager Sr, or Account Manager 1; OR Bachelor's degree plus 5 years of external alcohol sales experience to include on-premise experience.
• Experience selling or marketing Gallo brands.

To view the full job description, please click here .

We are committed to providing competitive compensation, perks, and a culture that supports your well-being. Benefits depend on your work category and may include medical and dental coverage, 401k plans, profit sharing, pet insurance, company holidays, access to an employee wine shop, and more! Additional information will be provided before your first interview.

The Fine Print

• The Company does not sponsor for employment-based visas for this position now or in the future.
• We offer a broad salary range to allow for long-term growth. Actual compensation paid within the range will be determined by multiple factors, including, but not limited to, education, experience, knowledge, skills and abilities, internal equity, and alignment with market data. Although we estimate the successful candidate hired into this role will be placed between the entry point and middle of the range, the decision will be made on a case‑by‑case basis related to these factors. In addition to the salary, this position may be eligible for bonuses, incentive plans, or participate in tasting room tip pools, as applicable.
• This position will be based in the location(s) specified in the job posting and requires regular travel within your assigned territory. Occasional travel to company sites may be required as needed.
• It is the Company’s policy for job postings to be open to internal candidates for a minimum of 5 days and to external candidates, if applicable, for a minimum of 3 days.

Gallo’s policy is to afford equal employment opportunities to all applicants and employees and not to discriminate on the basis of race, traits associated with race, including but not limited to, hair texture and protective hairstyles (such as braids, locks, and twists), color, national origin, ancestry, creed, religion, physical disability, mental disability, medical condition as defined by applicable state law (including cancer and predisposing genetic characteristics), genetic information, marital status, familial status, sex, gender, gender identity, gender expression, sexual orientation (actual or perceived), transgender status, sex stereotyping, pregnancy, childbirth or related medical conditions, reproductive health decision making, age, military or veteran status, domestic violence or sexual assault victim status, or any other basis protected by applicable law. Nor will Gallo discriminate based on a perception that an individual has any of the foregoing characteristics or is associated with a person who has, or is perceived to have, any of those characteristics.

Gallo will comply with state and local laws prohibiting discrimination for lawful out-of-work behavior, such as off-duty use of cannabis away from the workplace (subject to federal and state law exceptions), the existence of non-psychoactive cannabis metabolites in hair, blood, urine, or other bodily fluids as determined by a drug screening test (subject to federal and state law exceptions).

We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Gallo is committed to providing reasonable accommodation for candidates with disabilities in our recruiting process. If you need any assistance or accommodation due to a disability, please let us know at 209.341.7000.

Gallo is enrolled in the Department of Homeland Security's E-Verify program and will use the program to verify the employment eligibility of all newly hired employees as required.