Senior Brand Activation Manager RTD

GALLO; Modesto (CA); Hybrid; USD 151,000 - 227,000; Full time

Benefits offered by this job

Medical and dental coverage

401k plans

Profit sharing

Pet insurance

Company holidays

Access to an employee wine shop

Job summary

GALLO is seeking a Senior Brand Activation Manager for Ready-To-Drink products. The role sits at the brand side, connecting the Business Unit with US Sales, Sales Planning, Regional Marketing, Advocacy, and Commerce to translate priorities into retail and on-premise activation programs with measurable impact.

You will lead cross-functional commercialization from strategy through in-market execution, support annual planning, and represent BU strategy across the commercial organization, traveling

Qualifications

• Bachelor's degree and 7+ years in marketing, sales or distributor management with increasing responsibility.
• Willing to travel up to 50% for market visits and meetings.
• Must be 18 years or older.

Responsibilities

• Translate brand priorities into compelling retail and on-premise activation programs.
• Lead commercialization of sales launches from strategy to in-market execution.
• Align cross-functional teams around priorities and success measures.
• Represent BU strategy across the commercial organization and support planning.

Skills

Marketing

Sales

Distributor management

Project management

Education

Bachelor's degree

Master's degree

High school diploma

Job description

Work Category:Hybrid Telecommute, Hybrid Telecommute

Application Close Date: 11/27/2026

Sponsorship:Not Available

Compensation: $ 151,000- $ 226,600

We are GALLO

We're a family-owned company with a 90+ year legacy, that's consistently recognized as a Glassdoor "Best Places to Work." We have130+ brands in our total alcohol beverage portfolio including wine, malt, spirits, and ready-to-drink beverages. We're home to the #1 wine and spirits brands in the U.S. - Barefoot Wine & High Noon and are the official sponsors of the NFL, NHL, UFC, and PGA of America.

View our Corporate Values and Mission Statement here.

Location: Must be willing and able to be based in Modesto, CA (Requires 3 days per week onsite) OR Dallas, TX (Requires 4 days per week onsite)

A Taste of What You'll Do

Bring brand strategy to life as the senior brand-side partner connecting the Business Unit with US Sales, Sales Planning, Regional Marketing, Advocacy, and Commerce. You will turn brand priorities and passion points into compelling retail and on-premise activation programs, effective point-of-sale materials, and field-ready plans that produce measurable sales impact.

In this highly collaborative Senior Brand Activation Manager role for Ready-To-Drink products, you will align cross-functional partners around priorities, execution standards, and success measures. You will lead the commercialization of key sales launches and major Business Unit initiatives from strategy development through in-market execution, performance measurement, and course correction.

You will also represent Business Unit strategy across the broader commercial organization, communicate with Sales and Business Unit leadership, support annual planning, and help teams navigate brand, operational, supply, and channel priorities. Through market visits, customer and distributor meetings, and activation oversight, you will evaluate execution and identify opportunities to maximize sales, manage costs, and strengthen results.

What You'll Need

• Bachelor's degree plus 7 years of marketing, sales or distributor management or end-to-end project management experience with at least 5 years focused on sales or distributor management experience reflecting increasing levels of responsibility; OR Bachelor's Degree plus 6 years of Gallo winery marketing, sales or distributor management or end-to-end project management experience with at least 4 years focused on sales or distributor management experience reflecting increasing levels of responsibility; OR Master's degree plus 4 years of Gallo winery marketing, sales or distributor management experience reflecting increasing levels of responsibility; OR High school diploma or state-issued equivalency certificate plus 11 years of sales or distributor management or end-to-end project management experience with at least 7 years focused on sales or distributor management experience reflecting increasing levels of responsibility.
• Required to travel up to 50% of the time by automobile and air travel to perform the core functions of the role, including market visits, customer and distributor meetings, sales and planning meetings, and activation oversight.
• Required to travel to company offices, sites, and/or meeting locations for onboarding, training, meetings, and events for development, department needs, and business delivery up to 5% of the time, with or without reasonable accommodation. This may be in addition to travel requirements, if applicable, as listed in this job description.
• Required to be 18 years or older. This may be in addition to other age requirements, if applicable, as listed in this job description.

How You'll Stand Out

• Master of Business Administration degree plus 10 years of winery sales or distributor management experience reflecting increasing levels of responsibility.
• Experience combining significant Sales or distributor-facing responsibilities with Brand Marketing, Commerce, Sales Planning, or commercial activation capabilities.
• Experience leading cross-functional commercialization and in-market activation, including evaluation of field execution, point-of-sale effectiveness, and performance against brand and sales objectives.
• Knowledge of E. & J. Gallo Strategic Imperatives as outlined by the CEO and the Gallo Executive Leadership Team.
• Leadership/management strength to provide motivational guidance and direction.

We are committed to providing competitive compensation, perks, and a culture that supports your well-being.

• medical and dental coverage
• 401k plans
• profit sharing
• pet insurance
• company holidays
• access to an employee wine shop
• and more!

Additional information will be provided before your first interview.

The Fine Print

• The Company does not sponsor for employment-based visas for this position now or in the future.
• We offer a broad salary range to allow for long-term growth. Actual compensation paid within the range will be determined by multiple factors, including, but not limited to, education, experience, knowledge, skills and abilities, internal equity, and alignment with market data. Although we estimate the successful candidate hired into this role will be placed between the entry point and middle of the range, the decision will be made on a case-by-case basis related to these factors. In addition to the salary, this position may be eligible for bonuses, incentive plans, or participate in tasting room tip pools, as applicable.
• This position will be based in the location(s) specified in the job posting with an option for occasional telecommuting. You will be expected to live within a commutable distance.
• It is the Company's policy for job postings to be open to internal candidates for a minimum of 5 days and to external candidates, if applicable, for a minimum of 3 days.

Gallo's policy is to afford equal employment opportunities to all applicants and employees and not to discriminate on the basis of race, traits associated with race, including but not limited to, hair texture and protective hairstyles (such as braids, locks, and twists), color, national origin, ancestry, creed, religion, physical disability, mental disability, medical condition as defined by applicable state law (including cancer and predisposing genetic characteristics), genetic information, marital status, familial status, sex, gender, gender identity, gender expression, sexual orientation (actual or perceived), transgender status, sex stereotyping, pregnancy, childbirth or related medical conditions, reproductive health decision making, age, military or veteran status, domestic violence or sexual assault victim status, or any other basis protected by applicable law.

Nor will Gallo discriminate based on a perception that an individual has any of the foregoing characteristics or is associated with a person who has, or is perceived to have, any of those characteristics.

Gallo will comply with state and local laws prohibiting discrimination for lawful out-of-work behavior, such as off-duty use of cannabis away from the workplace (subject to federal and state law exceptions), the existence of non-psychoactive cannabis metabolites in hair, blood, urine, or other bodily fluids as determined by a drug screening test (subject to federal and state law exceptions).

We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law.

Gallo is committed to providing reasonable accommodation for candidates with disabilities in our recruiting process.

If you need any assistance or accommodation due to a disability, please let us know at 209.341.7000.

Gallo is enrolled in the Department of Homeland Security's E-Verify program and will use the program to verify the employment eligibility of all newly hired employees as required.