Market Development & Events Officer

Schiller International University Inc.; Delaware; On-site; USD 60,000 - 85,000; Full time

Job summary

Schiller International University Inc. is seeking a Market Development & Events Officer to expand the university’s reach and engage prospective students through targeted market development and event coordination. You will identify relationships, organize Open Days, webinars, and campus tours, and support recruitment with Marketing and Sales.

The role requires travel, fluency in Spanish and English, and the ability to collaborate across departments to maximize lead quality and turnout.

Qualifications

• Bachelor’s degree in international relations, marketing, education, or related field.
• 2-4 years of experience in student recruitment, outreach, counseling, or similar role, preferably international/higher education.

Responsibilities

• Identify and engage with key stakeholders in strategic local and international markets.
• Research and identify relevant education fairs, manage bookings, coordinate logistics, travel, and represent the institution at events.
• Plan, organize, and execute events such as Open Days, campus tours, online events, workshops, and in-school presentations.
• Coordinate with Marketing for campaigns and materials; share market intel with Sales to support conversion.

Skills

Interpersonal communication

Event planning

CRM systems

Microsoft Office

Spanish

English

Education

Bachelor’s degree in International Relations/Marketing/Education or related field

Tools

CRM software

Microsoft Office

Job description

Your tasks

Your mission

The Market Development & Events Officer plays a key role in expanding the university’s reach and enhancing prospective student engagement through targeted market development and event coordination. This role is responsible for identifying and nurturing key relationships in assigned markets, organizing impactful events (such as Open Days, webinars, and campus tours), and supporting recruitment initiatives in collaboration with Marketing and Sales departments.

Tasks and Responsabilities

Market Development

• Identify and engage with key stakeholders in strategic local and international markets, including high schools, embassies, and community organizations.
• Research and identify the most relevant and high-impact education fairs in assigned markets, manage bookings, coordinate logistics, travel, and represent the institution at these events.
• Build and maintain relationships with key decision-makers in high schools (counselors, principals, etc.)
• Develop and maintain a database of partner schools, embassies, and outreach opportunities.
• Identify and engage potential student ambassadors

Events Coordination

• Plan, organize, and execute engagement events such as Open Days, campus tours, online events, workshops, and in-school presentations.
• Coordinate logistics, communication, and promotional materials in partnership with the Marketing team.
• Ensure post-event follow-up and lead handover to Sales teams.
• Monitor attendance and engagement metrics to evaluate the effectiveness of each event.

Cross-Departmental Collaboration

• Work closely with Sales departments to ensure lead quality and follow-up.
• Coordinate with Marketing to develop tailored campaigns and materials for different markets and events.
• Share market intelligence and insights with Sales to support conversion strategies.

Your Profile

Required

• Bachelor’s degree in international Relations, Marketing, Education, or related field.
• 2-4 years of experience in student recruitment, outreach, counseling, or a similar role, preferably within an international or higher education setting.
• Strong interpersonal and communication skills, with the ability to engage effectively with diverse audiences.
• Experience organizing events and coordinating logistics.
• Proficiency in CRM systems and Microsoft Office.
• Ability to travel internationally and work flexible hours as needed.
• Full professional proficiency in Spanish and English is required

Preferred

• Master’s degree in a relevant field.
• French or German is a plus
• Experience working in an international higher education environment.

Additional Information

The position requires international travel and flexible working hours to support events and recruitment activities in different markets.