Market Analyst Manager

Highland Springs by Erickson Senior Living; Baltimore (MD); On-site; USD 85,000 - 100,000; Full time

Benefits offered by this job

Competitive benefits packages including medical, dental, vision

401k plan with company match

Growth opportunities

Job summary

Highland Springs by Erickson Senior Living seeks a Manager of Market Analysis in Baltimore, Maryland. This critical role focuses on delivering data-driven insights to shape business opportunities, such as developments and acquisitions. Candidates should have a minimum of 5 years in market analysis, preferably in real estate or senior living. The salary ranges from $85,000 to $100,000 annually, with eligibility for bonuses. Join a diverse and inclusive team that values your input and growth potential.

Qualifications

• Minimum of 5 years’ experience in market analysis or quantitative/qualitative research.
• Preferred background in real estate, senior living, healthcare, or related industry.

Responsibilities

• Identify consumer market characteristics and target market factors.
• Analyze market demographics for demand insights at different pricing levels.
• Develop profiles of competing products including offerings and pricing.
• Summarize data and provide written recommendations for key project attributes.
• Conduct competitive analysis and track new entrants in the market.
• Provide analysis of local economic indicators in current and prospective markets.

Skills

Market analysis

Data analysis

Competitive analysis

Demographic analysis

Job description

Location: Erickson Senior Living, Home Office, Catonsville, Maryland.

Position Overview

Join our team as a Manager of Market Analysis, where you’ll play a key role in evaluating and shaping future business opportunities. This position is responsible for delivering data‑driven insights and analysis to support ground‑up developments, acquisitions, expansions at existing campuses, and new product or service offerings.

What we offer

• A culture of diversity, inclusion, equity and belonging, which builds on our mission, vision and values
• Competitive benefits packages including medical, dental, vision, and PTO for employees working 30+ hours
• PTO plans, plus company paid volunteer hours for eligible team members, in accordance with applicable state law
• 401k for all team members 18 and over with a company 3% match
• Onsite medical centers, providing wellness visits and sick care for all team members over 18 years of age
• Growth opportunities – grow with the company as we open new communities and expand on our existing ones

How you will make an impact

• Identify consumer market characteristics and key target market/primary market factors, including geographic barriers, psychological barriers (price, geographic), product preferences and concerns, reputation issues, etc.
• Analyze market demographics to provide insight into the potential for market demand at varying pricing/positioning levels and different care needs.
• Develop a profile of other products in the marketplace, including the competitive set (existing and new) and substitutes, to understand their offering, pricing, and positioning.
• Summarize all the data gathered and provide a written summary of each market attribute analyzed to guide recommendations for key project attributes
• Complete competitive analysis, identify and track new entrants and overall market environment.
• Provide regular analysis of local economic indicators in our current and prospective markets, such as real estate market trends, employment growth, unemployment rates, etc.

What you will need

• Minimum of 5 years’ experience in market analysis field or a mix of quantitative and qualitative market research experience.
• Preferred background in real estate, senior living, healthcare, or related industry.

Compensation: $85,000.00 - $100,000.00 per year, plus eligibility for annual bonus.

Erickson Senior Living, its affiliates, and managed communities are Equal Opportunity Employers and are committed to providing a workplace free of unlawful discrimination and harassment on the basis of race, color, religion, sex, age, national origin, marital status, veteran status, mental or physical disability, sexual orientation, gender identity or expression, genetic information or any other category protected by federal, state or local law.