Market Activation Lead, Washington D.C.

Neko Health; Washington (District of Columbia); On-site; USD 120,000 - 180,000; Full time

Job summary

Neko Health is seeking a Market Activation Lead to oversee the local growth and activation strategy for our Washington, D.C. location.

You will be the face of the brand locally, building relationships with members, influencers, partners, and the wider consumer community to support bookings and retention. This role blends community management, marketing, events and partnerships to ensure the clinic delivers an exceptional experience, stays top of mind locally, and becomes a trusted local

Qualifications

• 5+ years of experience in community management, marketing, events or partnerships.
• Strong existing network within Washington, D.C. community.
• Experience managing multiple stakeholders and projects simultaneously.
• Commercially minded with strong organizational skills.
• Passion for startups and community-building in a fast-paced environment.

Responsibilities

• Establish Neko as a visible, trusted presence in Washington, D.C.
• Build and maintain a network of local influencers, partners, and stakeholders to drive referrals.
• Deliver a pipeline of bookings by leading local growth initiatives and optimizing awareness-to-appointment conversion.
• Launch and run events, activations, and partnerships to keep the clinic top of mind and drive bookings.
• Develop internal ways of working with clinical, operations, and marketing teams for alignment.
• Establish reporting and insights into local performance including bookings and engagement metrics.
• Build a recognizable local brand presence that drives trust and demand in the DC market.

Skills

Community management

Marketing

Events

Partnerships

Stakeholder management

Job description

Mission

Neko is redefining what prevention means, from treating illness when it arrives, to sustaining health before it's ever at risk. Our mission: make data-driven, preventative care accessible to more people, before symptoms appear. In a single, non-invasive visit under an hour, proprietary technology and direct clinical care combine to deliver personalised, actionable insights. It's a team that thinks in 10x, not 10%. Every role here plays a part in building a world where prevention is the norm, and where your work genuinely helps people live longer, healthier lives.

Role Purpose

As Market Activation Lead, you will oversee the local growth and activation strategy for our Washington, D.C. location. You will act as the face of the brand locally, building strong relationships with members, influencers, partners, and the wider consumer community to serve Neko’s objectives. This role combines community management, marketing, events and partnerships to ensure our clinic delivers an exceptional experience, remains top of mind locally, and is widely talked about and recommended, while supporting bookings and retention goals.

What You’ll Deliver in the First 6–12 Months

• Establish Neko as a highly visible and trusted presence in Washington, D.C. through strong local awareness and community engagement

• Build and maintain a high-quality network of local influencers, partners, and community stakeholders to drive ongoing word-of-mouth and referrals

• Deliver a consistent pipeline of bookings by leading local growth initiatives and optimising conversion from awareness to appointment

• Launch and run a calendar of events, activations, and partnerships that keep the clinic top of mind locally and drive member bookings

• Develop strong internal ways of working with clinical, operations, and marketing teams to ensure alignment and execution excellence

• Establish clear reporting and insight into local performance, including bookings, retention, and community engagement metrics

• Build a recognisable local brand presence that drives both trust and demand within the Washington, D.C. market

Minimum Qualifications

• 5+ years’ experience in community management, marketing, events, and/or partnerships

• Strong existing network within the Washington, D.C. community, including influencers, local partners, and key stakeholders

• Experience managing multiple stakeholders and projects simultaneously

• Commercially minded with strong organizational skills

• Passion for startups and community-building and comfortable working in a fast-paced environment