Maritime Marketing & Engagement Coordinator

TalentAlly; Ann Arbor (MI); Hybrid; USD 52,000 - 68,000; Full time

Job summary

University of Michigan in Ann Arbor seeks a Marketing Coordinator to support the U-M Maritime Institute and the Department of Naval Architecture and Marine Engineering. The role focuses on strategic communications, marketing campaigns, and outreach to recruit undergraduate and graduate students, while coordinating events and partnerships with industry and academia.

The position collaborates with institute directors, department leadership, faculty, and external partners to raise visibility and

Qualifications

• Bachelor's degree required in marketing/communications or related field.
• Experience with social media platforms, websites and digital communications.
• Strong written/verbal communication and organization skills.
• Ability to manage multiple projects and meet deadlines.

Responsibilities

• Develop and implement comprehensive marketing campaigns across digital, print, social media and email platforms.
• Create, edit and schedule marketing content and newsletters.
• Coordinate internal and external communications materials and maintain department websites and social accounts.
• Monitor marketing performance metrics and provide recommendations for improvement.
• Support student recruitment initiatives and event planning.
• Assist with administrative and financial tasks related to departmental initiatives.

Skills

Social media management

Digital communications

Content creation

Project management

Website management

Education

Bachelor's degree in Marketing, Communications, Public Relations or related field

Tools

Microsoft Office Suite

digital content management systems

analytics tools

CRM systems

email marketing platforms

Job description

University of Michigan in Ann Arbor seeks a Marketing Coordinator to support the U-M Maritime Institute and the Department of Naval Architecture and Marine Engineering. The role focuses on strategic communications, marketing campaigns, and outreach to recruit undergraduate and graduate students, while coordinating events and partnerships with industry and academia.

The position collaborates with institute directors, department leadership, faculty, and external partners to raise visibility and